Knowland Account Alerts Feature Uses Push Intelligence to Provide Hotels with a Competitive Advantage in Account-Based Sales

Enhanced functionality delivers at-a-glance actionable data directly to sales team inboxes

ARLINGTON, Va. — Sept. 27, 2023 — Knowland, the world’s leading provider of data-as-a-
service insights on meetings and events for hospitality, announced Account Alerts, an
enhancement to its core platform. The delivery of automated email alerts once a day helps sales
teams save time, stay informed, and react early to revenue opportunities. Consolidated email
notifications will be pushed to the user anytime recent account activity matches the individual
filters set by the user.

Today’s analytics platforms focus heavily on pull intelligence, meaning users must enter a portal
and pull the analyzed data on demand. Using push intelligence, Knowland Account Alerts
delivers actionable data directly to the end user, giving them what they need when they need it to
make key decisions. By receiving account booking insights proactively, users can better
determine what accounts need attention, creating greater efficiency and increasing revenue.

•  Shift share and save time by increasing sales productivity – Sales teams and managers
at both the property and above-property level will no longer have to search Knowland to
see if their targeted accounts have recently met. Once-a-day emails are sent directly to
salespeople, notifying them about current activities with the accounts that matter most.
•  Stay informed on lost and turned down business – Sales leaders will better understand
when and where targeted accounts are meeting as soon as they become available in the
Knowland platform. By following key accounts and identifying opportunities, sales
managers can track lost business and see if a group they thought they had locked down is
booking with a competitor.
•  Above-property insight – Above-property sales leaders will gain insight into enterprise
sales teams to inform future sales strategies. Gaining account knowledge that provides
data about targeted accounts as early as possible provides the competitive advantage
needed to get ahead of future RFPs.

Jessica Carey, vice president of customer operations, Knowland, said: “Sales teams need
access to potential and current customer data as soon as possible, without spending time
searching for what they need. We have listened to our customers, and our ongoing innovation
ensures they get what they need delivered directly to them. By utilizing push intelligence, we
deliver the knowledge needed to support sales engagement strategies and drive new revenue.”

ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events
for hospitality. With the industry’s largest historical database of actualized events, thousands of
customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates
globally and is headquartered just outside Washington, DC. To learn more about our solutions,
visit www.knowland.com or follow us on Twitter @knowlandgroup.