INTRODUCING BARREL AGED MANAGEMENT: A NEW ADVISORY STUDIO REDEFINING HOSPITALITY STANDARDS

New York, NY (August 7th, 2025) — Barrel Aged Management (BAM), is a full-service hospitality studio that specializes in concept development, brand building, and operational execution for hotels, restaurants, and lifestyle spaces. Founded by industry veterans Ami and Seth Alexander, BAM is setting a new standard in hospitality by aligning strategy, branding, and operations under one roof. With decades of combined experience across hotel operations, F&B strategy, and brand development, BAM was built to bridge bold ideas with precise execution, partnering with developers, hotel groups, and restaurant operators to shape next-generation hospitality experiences.

BAM provides a full spectrum of services, including F&B concepting, portfolio repositioning, master planning, operational consulting, leadership sourcing, and strategic brand development. These capabilities span the entire development lifecycle, from early-stage ideation such as brand identity creation, menu engineering, and demographic analysis to executional support like spatial planning, agency and executive placement, training manuals, and standard operating procedures. 

With a founder-first, hands-on approach, BAM aligns vision with operational rigor to deliver results that resonate both culturally and commercially.

“Barrel Aged Management was born out of a simple idea: the best hospitality concepts deserve partners who can see the full picture, creatively, operationally, and everything in between,” says Co-Founder Seth Alexander. “We’ve been in our clients’ shoes. We know what it takes to build something from the ground up, and we’re here to help them do it thoughtfully and at the highest level.”

The Alexanders bring a rare dual perspective to their work. Seth is a seasoned operator with over 25 years of experience launching and scaling celebrated concepts across the U.S., while Ami, BAM’s Managing Partner, is directly involved in operations and development, bringing a strong background in brand storytelling and strategy. Together, they lead a multidisciplinary team of strategists, creatives, and operators, offering clients a single, integrated partner for everything from concept development to post-launch optimization.

“We set out to create more than an agency, we built a partner that understands how to move ideas forward with intention,” says Ami Alexander. “At Barrel Aged Management, we ensure that brand, design, and guest experience align to bring each concept to life with purpose and longevity.”

BAM’s portfolio spans hotel groups like EDITION and Virgin Hotels, beloved bars like Broken Shaker, and next-gen independents like Shinola Hotel and Core Club. Across all projects, BAM combines strategic foresight with real-world hospitality insight, ensuring spaces feel distinct, memorable, and built to last.

To learn more about Barrel Aged Management and current projects, visit barrelagedmgmt.com and follow @barrelagedmgmt.