HOTEL EQUITIES PARTNERS WITH LODGIC HOSPITALITY TO MANAGE AUSTIN PORTFOLIO

With the addition of three focused-service Marriott and Hilton hotels, the award-winning management company expands its footprint in the Texas capital

ATLANTA, GA (Sept. 1, 2026) — Hotel Equities has partnered with Lodgic Hospitality to manage its three-hotel portfolio in Austin, Texas, consisting of the Aloft by Marriott Austin Northwest, Tru by Hilton Austin NW Arboretum, and Hilton Garden Inn Austin Central. The properties are owned by entities affiliated with Lodgic Hospitality and its investment partners. The additions expand Hotel Equities’ Austin presence to seven hotels and its Texas portfolio to 25 properties under management, with another currently under construction. This growing scale and market density enable Hotel Equities to leverage shared resources, local market intelligence, commercial expertise, and operating efficiencies to enhance performance and deliver greater long-term value to its owners.

“Austin is one of the most competitive hospitality markets in the country, and these three properties strengthen our position here,” said David Rosenberg, President, Focused Service Division of Hotel Equities. “Our focused-service team brings Lodgic the same aligned, hands-on operating model for the Aloft, Tru by Hilton and Hilton Garden Inn that has consistently driven strong performance across our portfolio and in markets nationwide.”

“Every market requires a tailored operating approach, and Austin presents a unique set of competitive and operating challenges,” said Amit Patel, CEO of Lodgic Hospitality. “We chose to partner with Hotel Equities across our three-hotel Austin portfolio to bring additional scale, systems and specialized resources to the day-to-day operations of these assets. Our objective is to strengthen both top-line performance and bottom-line efficiency, while allowing Lodgic to devote greater attention to asset management, capital strategy and the continued oversight of our broader hotel portfolio. We believe Hotel Equities’ Austin presence, focused-service experience and shared-services platform make them a strong partner for this next phase.”

Aloft by Marriott Austin Northwest

Situated at 14020 US 183, the property places guests minutes from family‑friendly destinations like Lakeline Mall, the HEB Center at Cedar Park, and the Austin Aquarium, with MetroRail and the Texas 45 Toll Road providing quick and easy access to explore across the city. Guests at Aloft by Marriott Austin Northwest can also enjoy W XYZ bar, Re:fuel by Aloft for grab‑and‑go dining, an indoor pool, a fitness center, and flexible meeting space for business and social events.

Tru by Hilton Austin NW Arboretum

Tru by Hilton Austin NW Arboretum sits at 11603 Jollyville Road, placing guests within quick drives of neighborhood favorites, including the shops and dining at The Arboretum and The Domain, as well as nearby attractions like Topgolf and the Austin Aquarium. Downtown Austin and the University of Texas at Austin are also close by. On property, guests can enjoy a 24‑hour fitness center and daily free hot breakfast, with pet‑friendly rooms that suit travelers looking for a comfortable base in Northwest Austin.

Hilton Garden Inn Austin Central

Hilton Garden Inn Austin Central offers on‑site dining and a bar at Garden Grille and Bar, a 24‑hour fitness center, business center, and meeting rooms, all within a 20‑minute drive to Austin‑Bergstrom International Airport. The pet‑friendly hotel also offers visitors close proximity to downtown Austin, the Texas State Capitol, and the University of Texas at Austin, sitting just near I‑35. The property captures strong corporate and leisure demand within one of the region’s most active submarkets.

Based on Q2 performance results, Hotel Equities is Marriott’s #1 top-performing franchise management company operating in the U.S. and Canada, based on Intent to Recommend (ITR) scores, a measure of guest satisfaction.

The additions reinforce HE’s focused-service model, pairing an owner-aligned operating approach with the company’s shared services platform in revenue management, sales and finance. As HE deepens its presence across Northwest and Central Austin, the additions reflect a model built to deliver consistent returns for owners, regardless of market or brand.

For more information about partnering with Hotel Equities, visit www.hotelequities.com/development.

About Hotel Equities

Hotel Equities (HE) is a best-in-class hospitality operator and developer with a portfolio of both branded and independent hotels, resorts, and outdoor hospitality destinations throughout the United States, Canada, the Caribbean, and Latin America. Led by Chief Executive Officer Ben Rafter, a technology entrepreneur with extensive experience scaling hotel platforms, the company manages a diverse portfolio with three specialized verticals: Full Service, Focused Service, and Springboard Hospitality, the Lifestyle Division. Complementing these divisions is HE Labs™, the company’s dedicated innovation and incubation division. Hotel Equities delivers proven results and drives bottom-line growth and asset value for its stakeholders and owners through a comprehensive suite of services (including revenue management, sales, food and beverage, and talent development), a people-first and performance-driven culture, and a commitment to excellence.  To learn more, visit hotelequities.com, @Hotel-Equities, and hecala.com.

About Lodgic Hospitality

Lodgic Hospitality is a Texas-based hotel owner, developer and operator with experience developing, acquiring, operating and repositioning hotels affiliated with leading global hospitality brands. Lodgic takes an owner-focused approach to operations, asset management and capital investment, with an emphasis on long-term asset value, strong brand relationships and exceptional guest experiences.

About Aloft by Marriott®

With over 235 hotels now open in more than 30 countries and territories around the world, Aloft by Marriott provides a forward-thinking hotel experience that helps guests enjoy the things they love while on the road. From gaming to cocktails and pet-friendly amenities, the brand offers flexibility with modern, welcoming spaces that encourage social interaction. The grab-and-go breakfast concept

Re:fuel by Aloft® includes offerings such as cold brew coffee and breakfast sandwiches, while the W xyz bar features a vibrant social scene, unique music-inspired cocktail menu and easy-to-share light bites. The brand’s pet-friendly program ArfSM (Animals R Fun)  welcomes guests’ furry friends to the

hotel with special in-room pet amenities. Aloft by Marriott connects people and places through local know-how and cultural nods that give guests the ultimate freedom to choose their own adventure.  For more information, visit www.alofthotels.com and follow along on Facebook, X, and Instagram. Aloft by Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott

International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit

marriottbonvoy.com.  

About Tru by Hilton  

Tru by Hilton is a game-changing hotel brand with nearly 350 open locations across the Americas and Vietnam, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer (at most locations) are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook and Instagram.

About Hilton Garden Inn 

The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,100 hotels in 65 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Hilton Garden Inn brightens the stay experience with an array of culinary offerings that are tailored to regional tastes and preferences, providing an elevated and unique dining experience at each location. Experience a positive stay at Hilton Garden Inn by booking at hiltongardeninn.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook and Instagram.