Hospitality Ventures Management Group (HVMG) Expands Renovation and Development Services Under Elevate

ATLANTA, April 21, 2026— Hospitality Ventures Management Group (HVMG), an Atlanta-based third-party hotel operator and investor, announced the continued growth of Elevate Renovations + Development, its third-party project management and asset lifecycle services platform for hotel owners. Elevate recently completed the public-space renovation of Castle Hotel, Autograph Collection by Marriott, and is supporting five additional projects ranging from full renovations to targeted technical services.

“Elevate reflects the evolution of HVMG’s long-standing development and project management expertise into a dedicated, third-party services platform for owners beyond our portfolio,” said Robert Cole, founder, president and CEO of HVMG.  “Elevate has overseen $80+ million in hotel renovations, including the renovation of the Castle Hotel, Autograph Collection by Marriott.  Our active pipeline includes seven hotel projects, and we look forward to continuing this momentum as owners invest in upgrades.  HVMG has provided development and project management services since the company’s founding more than 25 years ago, generating $500+ million in revenue.”

2025–2026 Elevate Key Projects

Brand	Scope	Location
Castle Hotel, Autograph Collection by Marriott	Public space renovation; case study below	Florida
Marriott	Ballroom, meeting rooms, boardrooms, and corridor renovations	North Carolina
Tribute	Full renovation of public spaces, guestrooms, exterior/grounds, roof, façade, and all MEP systems (fire/life safety)	Georgia
Hyatt Studios/Unscripted	Adaptive reuse technical services (office-to-hotel), including master planning, area programming and operational support	Tennessee
DoubleTree by Hilton	Full PIP renovation: case goods/soft goods replacement in public areas (ballroom, meeting rooms, fitness), plus guestrooms and baths	Tennessee
Embassy Suites by Hilton	Full PIP renovation: case goods/soft goods replacement in public areas (meeting rooms, fitness), plus guestrooms and corridors	Minnesota

 Total Dollar Amount: $80+ million

Castle Hotel, Autograph Collection by Marriott, Case Study

Ownership engaged Elevate midway through an ongoing renovation project during a critical transition phase.  To protect the budget, Elevate partnered with ownership to realign scope, schedule, and financial parameters to reflect market conditions and operational requirements.  The renovation focused on transforming the hotel’s food and beverage venues and outdoor leisure areas.

The bar received custom millwork, stone bar tops and work surfaces, complete FF&E replacement, and upgraded interior finishes.  An outdoor patio was added, complete with outdoor seating and dining furniture, decorative hardscape, and paving.  Additionally, the hotel’s pool area was fully revitalized with new furniture and custom touches.

“The transformation reflects a strategic investment in high-impact public areas that strengthen both brand identity and revenue performance,” said Suzanne Saunders, chief elevation officer, Elevate.  “We were able to work with ownership to get a complex project back on track and refine a vision that worked for everyone.  We believe this collaborative approach sets us apart and benefits hotel owners who need experienced third-party management services to bring projects over the finish line.”

About Elevate

Elevate partners with hotel owners on individual, short-term projects and can also serve as a long-term partner across the life of an investment, bringing hotel-specific development and renovation expertise to each engagement.  The firm provides a full suite of development and project management services, from pre-purchase due diligence through disposition, ensuring every detail aligns with ownership’s vision and investment goals.

Learn more about Elevate and contact Suzanne Saunders through the link below:

www.elevatebyhvmg.com.

About Hospitality Ventures Management Group

Hospitality Ventures Management Group is a privately owned, fully integrated hotel management and investment group that specializes in turning around and repositioning underperforming hotels, as well as maximizing the performance of stabilized hotels. HVMG currently operates 51 properties and one convention center in 17 states, totaling more than 8,700 guest rooms. HVMG operates independent and boutique hotels and resorts, as well as full-service, select-service, and extended-stay hotels under the Marriott, Hilton, Hyatt, Hard Rock, and IHG brands. Visit www.hvmg.com for more information.