Hospitality Asset Managers Association (HAMA) Announces Fall 2025 Conference Industry Outlook Survey Results

AUSTIN, TEXAS., Sept. 15, 2025—The Hospitality Asset Managers Association (“HAMA”) today provided the results of its Fall 2025 Industry Outlook Survey.  The semi-annual report conveyed the latest opinions, experiences and predictions of 81 hotel asset managers on topics ranging from RevPAR forecasts to demand concerns.

            Conducted in conjunction with HAMA’S 2025 Annual Spring Meeting that was held in Austin, Texas, the results were presented to media with a concluding Q&A session via online conferencing.  In total, 81 asset managers, comprising approximately 33 % of membership, participated in the survey. 

            “With hopes high for a stronger fourth quarter, hotel asset managers by and large continue to maintain an overall optimistic outlook,” said Chad F. Sorensen, HAMA president.  “More than 70 percent of our members expect RevPAR increases of 1 to 3 percent, and two thirds actively are pursuing acquisitions.  Factor in 80 percent planning renovations in the coming year, and we see a very engaged community with sights on a strong future.”            

Highlighted results include:

• The top three most concerning issues are demand, ADR growth and tariffs.
• Just over a third of respondents (37%) believe the US will enter recession in 2025, a decrease from the 49% who felt so in the spring 2025 survey.
• Approximately 57% of respondents have made or are planning to make changes to brand and/or management as part of their current strategy.

To download a copy of the survey findings, please visit

https://app.box.com/s/vtnzqejwf8hv799do1tsnetwvw0irpyu.

About HAMA

HAMA members are involved in asset management, acquisition, financing and disposition of hotels and resorts and are directly responsible for making decisions concerning capital investments, renovations, asset repositioning, operational policies and management selection.  Its U.S. members represent more than 3,500 hotels and resorts across every major brand, accounting for 775,000 hotel rooms, 250,000 employees, $40 billion in annual revenue and $3 billion in capital expenditures.  The organization boasts an additional 245 international affiliate members, as well.