Flacks Group Acquires the DoubleTree by Hilton Augusta, StepStone Hospitality Assumes Management 

Augusta, GA – January 15, 2026 – An affiliate of Flacks Group, a Miami-based investment firm with over $4 billion in assets has acquired the DoubleTree by Hilton Augusta located in Augusta, GA as part of its continued investment in high-quality hospitality. Flacks has selected StepStone Hospitality, a nationally recognized third-party hotel management company, to manage the property. 

The hotel features 182 guest rooms and more than 12,000 square feet of flexible meeting and event space, catering to golf groups, corporate gatherings, weddings, birthdays, and social celebrations. Guests and local patrons enjoy a variety of on-site dining experiences, including Jama’s Coffee Shop, proudly serving Starbucks® coffee; The Lotus Bar, open evenings for appetizers, light bites, cocktails, and craft beverages; and Andrew’s Restaurant, offering breakfast, lunch, and dinner alongside convenient in-room dining options.

Ownership is anticipating undertaking a $12 million capital investment in the property to further elevate the hotel and enhance its competitive position within the Augusta market. The planned renovation will include refreshed guest rooms, upgraded public areas, a reimagined food and beverage experience, new elevators, and a modernized reception and arrival experience – designed to align with the DoubleTree brand while meeting the evolving expectations of today’s travelers.

Located in historic Augusta, Georgia, the DoubleTree by Hilton Augusta offers convenient access to downtown Augusta, Fort Gordon Army Base, the highly-regarded  Joseph M Still Burn Center, local business corridors, and the world-renowned Augusta National Golf Club. The hotel is a preferred destination for golf enthusiasts traveling to the area – particularly during The Masters Tournament in the Spring, as well as for corporate travelers, social groups, and leisure guests throughout the year.

“We are excited about the future of the DoubleTree Augusta,” said James Gassenheimer, CEO of Flacks Group. “This investment underscores our confidence in the Augusta market and our vision to create long-term value while delivering an exceptional guest experience.”

“The DoubleTree Augusta is a great addition to our portfolio as we continue to expand our presence in the Southeast and relationship with the Flacks Group,” said Michael Broadhurst, COO of StepStone Hospitality.  “We look forward to leveraging our experience to deliver an exceptional experience for our guests and associated as well to maximize value for ownership”. 

Augusta is synonymous with the game of golf, drawing passionate fans, players, and corporate patrons from around the world during the annual The Masters Tournament to the hallowed grounds of the legendary Augusta National Golf Club. The tournament transforms the city into a global gathering point for golf culture, where demand for premium accommodations is driven by multi-day stays, hosted experiences, and long-standing traditions tied to the sport. This highly concentrated period of golf-driven travel creates a powerful hospitality moment for Augusta and positions the DoubleTree by Hilton Augusta as a home base for dedicated golf fans and tournament-focused groups seeking comfort, proximity, and service during one of golf’s most iconic weeks.

About Flacks Group

Flacks Group is a global investment firm with a long-term, operationally focused investment strategy. The firm partners closely with management teams to unlock value through hands-on asset management, strategic capital investment, and disciplined operational execution. With investments spanning hospitality, manufacturing, industrials, and real assets, The Flacks Group is committed to building sustainable businesses, strengthening market positions, and supporting the communities in which its properties operate.

About StepStone Hospitality

StepStone Hospitality is a leading hospitality management company specializing in the operation of full-service, select service, lifestyle, and independent hotels throughout the United States. By combining hands-on operational expertise with tailored owner-focused strategies, StepStone delivers results for its ownership partners and exceptional experiences for its guests and associates, reinforcing its position as a trusted partner in the hospitality industry.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 700 hotels across 61 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, welcoming guests with the beloved DoubleTree chocolate chip cookie and prioritizing the spaces and human moments that make travelers feel good. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a comfortable stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.