Dreamscape Hospitality Promotes Adam Patenaude to President & Chief Executive Officer

Promotion marks a new chapter for the rapidly expanding third-party hotel management company

DALLAS, Texas (October 13, 2026) – Dreamscape Hospitality announces the promotion of Adam Patenaude to President and Chief Executive Officer (CEO), recognizing his leadership over the past two and a half years as President. Since joining the company and leading its launch, Patenaude has guided Dreamscape through a period of significant growth, operational excellence and strategic expansion, consistently exceeding performance goals.

By the end of its second full year operating hotels under Patenaude’s leadership, the Dreamscape Hospitality portfolio will span more than 40 hotels, delivering strong improvements across key performance indicators. The portfolio spans 13 major brands, including Hilton, Marriott, Hyatt, and IHG, along with multiple independent and boutique properties. 

Looking ahead, the company has an extremely strong pipeline that will expand its national presence into new markets. To sustain this momentum and deliver continued value to owners, Patenaude continues to build a corporate support team of top hospitality talent with the expertise and resources to support the portfolio.

“Adam’s leadership has been instrumental to the success of Dreamscape Hospitality in its first two and a half years,” shared Eric Birnbaum, chairman of Dreamscape Companies. “Under Adam’s leadership, Dreamscape Hospitality has grown at a pace that would be impressive in any market, but what makes it remarkable is how that growth has been built on strong relationships with our owners and partners.The foundation he’s built will allow us to expand strategically, maintain our standards of excellence, and deliver unmatched value for our partners.”

Patenaude credits Dreamscape’s success to the strength of its team and owner-first philosophy. “Our growth is about more than numbers – it’s about building an organization with the people, systems and culture to consistently deliver exceptional results for our ownership partners,” said Patenaude. “I’m proud of what our team has achieved together and excited for what lies ahead. I am also grateful to our Board for its continued support, particularly its commitment to investing in people and resources to ensure we grow with excellence.”

Dreamscape’s growth is also supported by its new corporate support center in McKinney, Texas, which was completed last year and will continue to serve as the hub for its expanding leadership and operations team.

About Dreamscape Hospitality:

Dreamscape Hospitality is a Dallas-based visionary hospitality management company dedicated to operational excellence and maximizing profitability. By prioritizing relationships both within and outside the organization, Dreamscape Hospitality fosters a culture where its people are recognized as its greatest asset. Through transparent communication, accountability for results, and a spirit of entrepreneurship, Dreamscape Hospitality consistently strives to enhance value for hotel owners while prioritizing maximum investment return. This approach, coupled with a collaborative mindset and unwavering focus on guest satisfaction, enables Dreamscape Hospitality to deliver unparalleled experiences and drive enduring success across its diverse portfolio of properties.