Cendyn and Amadeus Report U.S. Group Business Shows Highest Overall Index Rating in Four Quarters

3Q2024 Hospitality Group and Business Performance Index indicates meetings continue to provide growth opportunities for hotels of all sizes

AUSTIN, Texas— Nov. 13, 2024 — Cendyn’s Sales Intelligence platform, previously
known as Knowland, and Amadeus, a leading travel intelligence and technology provider for
the travel industry, today present the metrics from the companies’ Hospitality Group and
Business Performance Index (the “Index”). For the third quarter of 2024, the Index shows an
overall health metric of 107.9 percent year-over-year (YOY), showing the highest overall
index rating in four quarters.

1. Houston 120.0 Percent
2. New Orleans 118.0 Percent
3. Chicago 114.8 Percent
4. New York City 112.1 Percent
5. Washington DC 111.1 Percent
6. Philadelphia 110.7 Percent
7. Boston 110.3 Percent
8. Detroit 110.1 Percent
9. Seattle 109.7 Percent
10. Denver 108.1 Percent

All of the top 25 markets except San Francisco achieved an Index score over 100 percent, with
Houston and Philadelphia reaching the highest scores for GDS performance. The top Group
growth markets were New Orleans (152.6 percent), Chicago (123.6 percent), and Houston (115.3
percent).

The Index combines event data from Cendyn’s Sales Intelligence platform with hotel booking
data from Amadeus’ Demand360® travel intelligence solution to provide aggregate views of the
key drivers of hotel performance. The aggregated index reflects performance or “health” for all
segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It
offers filters for event market segments and booking industries, empowering hoteliers,
destinations, and convention and visitor bureaus to adapt strategies effectively.

Key insights from the Index are as follows:

• Overall Health – Q3 saw the highest overall index rating in four quarters, at 107.9
percent, and the second consecutive quarter over 100 percent.

• Group Performance – Overall group performance was at 106.1 percent due to a one
percent increase in room nights and a 5.0 percent increase in ADR with eight consecutive
quarters of growth.

• Indirect Channels Lead Growth Again – Overall, GDS grew again this quarter with
113.5 percent, compared to 112 percent in Q2. This was due to an 11 percent increase in
room nights and a 2.4 percent increase in ADR.

• Negotiated Performance – Negotiated performance showed steady growth against last
year. Overall growth was at 101.6 percent due to a -2.2 percent decrease in room nights
and 3.9 percent increase in ADR.

• Negotiated Performance – Negotiated performance showed steady growth against last
year. Overall growth was at 101.6 percent due to a -2.2 percent decrease in room nights
and 3.9 percent increase in ADR.

• Events Come in Second to GDS – Events were the second highest segment next to
GDS, with significant improvement over the last quarter. Volume was 110.2 percent of
the same period last year.

• Meetings Continue to Provide Growth Opportunity – Hotels of all sizes in Q3
experienced growth due to the meetings and events industry. The average attendee size
held steady at 136 guests. The average space used was consistent with Q2 moving
slightly from 4,025 to 3,766 sq. ft. Las Vegas meeting volume was at 124.1 percent,
Detroit was 123.5 percent, and Atlanta 123 percent.

Go here to download the full report.

By using industry-leading data from the Cendyn Sales Intelligence platform and Amadeus’
Demand360® Travel Intelligence along with the industry-leading sales & catering solution,
Amadeus’ Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and
efficiently manage the entire process from lead to event execution.

ABOUT THE HOSPITALITY GROUP & BUSINESS PERFORMANCE INDEX
METHODOLOGY
The Hospitality Group & Business Performance Index uses a multi-factor weighting system that
balances metrics such as group, corporate transient, and GDS room nights with average daily rate
(ADR) performance. Each factor is averaged to provide a final index score, ensuring a more
accurate overall performance assessment.

ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive
revenue, maximize profitability, and create deeper connections with guests through its integrated
solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels
through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow
loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries. The company
supports its growing customer base from locations across the globe, including the United States,
France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com