X Marks The Spot: The StandardX is coming to Times Square
The Standard brand’s irreverent younger sibling will make its North American debut with an approximately 1,800-room flagship, bringing a new hotel, nightlife and entertainment destination to Manhattan. NEW YORK, [October 28, 2026] — X marks the spot. And this time, it’s right in the middle of Times Square. Hyatt Hotels Corporation (NYSE: H) and Extell…


