Advantage Hotels, Inc. Forms Alliance with GreenTree Hospitality Group

October 26, 2020 – Austin, Texas – Patrick Mullinix, founder and CEO of Advantage Hotels, Inc. (AHI), announces AHI has signed a strategic and exclusive development agreement with GreenTree Hospitality Group Inc., a franchise hotel chain based in Phoenix, Arizona.

Alex S. Xu is founder, chairman and CEO of GreenTree Hospitality Group. A former homebuilder in California with graduate degrees from the University of Southern California in applied mathematics, computer engineering and business administration, Xu established GreenTree Hospitality Group in 2004 to provide high-quality accommodations to business and leisure travelers in the midscale and upper-midscale segments.

GreenTree is an owner-centric hotel brand overseen by a group that has owned, managed and franchised hotels, which has fueled its growth as the largest U.S. hotel group in the Asia-Pacific. Its agreement with AHI is part of the company’s aggressive growth plan targeting the American hotel market by providing a value-based lodging platform to both franchisees and guests.

In 2018, GreenTree successfully launched an initial public offering on the New York Stock Exchange with the ticker symbol GHG. It has more than 4,000 hotels in operation and a pipeline of 1,000 hotels in Asia-Pacific and around the world. It has a market value of $1.4 billion.

GreenTree Hospitality Group Inc. started its domestic growth in 2015 through a master franchise agreement with GreenTree. It has nearly 20 franchised hotels in the U.S. under the brand GreenTree Inn®. The brand’s limited- and full-service extensions are GreenTree Inn & Suites®, GreenTree Hotel, GreenTree Boutique Collection and GreenTree Extended Stay.

In August, 20 percent of GreenTree’s U.S. hotels won 2020 Tripadvisor Travelers’ Choice Awards.

The synergies created with both companies, Mullinix said, make the alliance a natural fit. “The fundamentals of the deal outline a commitment to aggressively expand GreenTree’s brands throughout the United States with a franchising model that’s been tried and proven throughout Asia,” Mullinix said. “AHI’s leadership brings knowledge of the marketplace and an understanding of the dynamics necessary to create a solid and aggressive expansion plan throughout the USA.”

GreenTree Inn & Suites Phoenix Sky Harbor
Mullinix acquired the brands Vista® and Select Inn® from Advantis Hospitality Alliance in May 2019. Since then, AHI has added VistaRez Independent Collection®, a support system for independent hotels. The alliance with GreenTree will make available to all hotel owners additional new technology, operational and marketing resources that will significantly enhance AHI growth of its existing brands

AHI has revamped its franchise model to address the modern business needs of owners. The result is a franchising-friendly program that invites hoteliers to create licensing agreements that best meet their business goals for today as well as tomorrow.

Both Hospitality industry leaders Mullinix and Xu have shaped their brands licensing strategies around the tenets of fair franchising and see this vision as the future trend among many hoteliers.

AHI is dedicated to putting franchisees first by making communication with owners a top priority. AHI promises owners a level of accessibility and guidance lacking in many franchising relationships today.

GreenTree Group has the highest profit margin among major hotel groups, Xu said.

GreenTree Inn & Suites, Phoenix, AZ
“GreenTree Hospitality Group understands the critical needs of hotel owners during this challenging time,” Xu said. “Hotel owners not only need sufficient support in growing revenue through effective online and offline marketing, but also through lower brand and system fees, operating and PIP costs from the brand to generate necessary returns. GreenTree made this possible through many of its proprietary cost-effective technology offerings, and highly efficient revenue-management and systematic support.”

“The focus of our franchise development efforts will be on identifying quality properties that meet the very high standards set by GHG,” Mullinix said. The strategic-growth alliance “creates opportunities for those properties to have access to the vast resources of high-quality operations support, state-of-the-art technology, sales and marketing and guest programs.”

For more information about franchising with GreenTree Hospitality Group USA and Advantage Hotels, Inc., contact Patrick Mullinix Phone 885-40-HOTEL (855-404-6835).

About Advantage Hotels, Inc.

Advantage Hotels, Inc. (AHI) was formed in June 2019 when industry veteran Patrick Mullinix acquired the brands Vista® and Select Inn® from Advantis Hospitality Alliance. Since then, AHI has added VistaRez Independent Collection®, a support system for independent hotels.

AHI brings state-of-the-art technology to hotel operations, including a property management system by SynXis; a reservation platform by Sabre; and a reputation management program by VenueLytics.

For information on franchising with AHI, please visit www.AdvantageFranchises.com.

About GreenTree Hospitality Group Ltd.

GreenTree Hospitality Group (GHG) is a leading owner, operator, and franchisor of 4,000+ hotels worldwide. As the 13th largest hotel company globally ranked by Hotel Magazine 2020, GHG is a trusted partner for its franchisees, employees, and guests alike. GreenTree Hospitality Group USA is an affiliated company of GHG. Brands include GreenTree Inn, GreenTree Inn & Suites, GreenTree Extended Stay, GreenTree Hotel, and GreenTree Boutique Collection. GreenTree prides itself on being able to deliver the ultimate, value-driven and eco-friendly lodging experience. For more information, please visit www.GreenTreeInn.com