Industry Veteran to Focus on Growing Scale, Revenue, and Profitability for Global Hospitality Clients

New York, January 24, 2023—Horwath HTL, the world’s only independent advisory brand
focused one hundred percent on hospitality, tourism, and leisure development, today
announced that Dorothy Dowling has joined the group as Managing Director to support global
hospitality industry clients with go-to-market strategies to help grow scale, revenue, and
profitability with services ranging from repositioning to commercial business planning and
activation.

“Dorothy is an industry icon and brings the wealth of her knowledge and experience to our
team,” said John Fareed, Global Chairman, Horwath HTL. “Given her background and vast
experience, Dorothy will be a senior advisor at Horwath HTL who will bring her owner focus
to enhance our ability to provide clients worldwide with superb expertise.”

With over 40 years of hospitality industry experience, she started her career in the hospitality
business as a Senior Consultant with Laventhol and Horwath in Toronto. Dowling most
recently spent the last 18 years as Chief Marketing Officer of Best Western, where she
directed all marketing and commercial strategies, overseeing the brand’s loyalty program,
digital transformation, advertising, public relations, e-commerce, and consumer and
distribution partnerships, and hotelier support marketing including regional coop marketing.
In her commercial role, she oversaw the global sales organization and supported strategic
partnerships with global intermediaries, corporate customers, and digital partners. Dowling
has held senior leadership positions with major hospitality industry companies, including
Wyndham formerly Cendant, Forte Hotels, Travelodge Canada, Royal Host REIT, and
ARAMARK. Dowling serves as a board member and advisor for several organizations, including
DEI Advisors, HSMAI, Stay Boutique, Commit Advertising Agency, and WINiT by GBTA, as well
as a member of the Board of Trustees for CubeSmart, a real estate investment trust and the
third largest owner and operator of self-storage properties across the United States.

“I am absolutely thrilled to join John and the Horwath HTL team by creating a new Scottsdale
office,” said Dorothy Dowling, Managing Director, Horwath HTL. “Being part of this global firm
will allow me to enhance their offering, helping companies apply strategies and expert
industry knowledge from business exploration to activation.”

Dowling was recently honored with Lifetime Achievement awards from the Hospitality Sales
and Marketing Association International (HSMAI) for her extraordinary commercial
leadership, the NYU International Hospitality Industry Investment Conference for her
innovation and business performance, and GBTA WINiT for her trailblazing and leadership work advancing Diversity, Equity, and Inclusion in our industry. Dowling will be opening a new
office for Horwath HTL in Scottsdale, Arizona.

Horwath HTL’s strategic advisory services include asset management, planning and
development, positioning and repositioning, transaction services, and expert witness and
litigation support.

About Horwath HTL
Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting.
Our services cover every aspect of hotel real estate investment, tourism, and leisure
development. Our clients choose Horwath HTL because we have earned a reputation for
impartial advice that will often mean the difference between failure and success. Each client
project is unique, and they rely on us to utilize the experience we have gained throughout our
100-year history to assist them in achieving their goals. Being a global firm with 52 offices in
40 countries, we have successfully carried out over 30,000 assignments for both public and
private clients. As part of the Crowe Global network, a top-ten accounting, and financial
services network, Horwath HTL is the number one choice for companies and financial
institutions looking to invest and develop in the industry.

For more information, please visit www.horwathhtl.com.