For some reason, we didn’t go live on this channel; sorry! Here’s what you missed: As we continue moving through recovery, Revenue Management is more critical than ever to generating maximize revenue from every reservation. That’s why we went to Cesar Wurm, VP of Commercial & Revenue Management for IHG Hotels & Resorts. He shared best practices and strategies, especially with major demand discrepancies across the country. This is essential viewing for all hoteliers!