The debate concerning direct versus OTA bookings rages on. To kick off the first season of our Hotel Tech Podcast series, Glenn Haussman and Estella Hale, Chief Product Evangelist with SHR, debate the European Technology and Travel Services Association (ETTSA) report called Hotel Distribution Costs.

Wendy Norris, Corporate Director of Revenue Management and E-Commerce for Valencia Group, joins to discuss the study, what she has seen in her day-to-day, real-life experiences, plus SHR’s position, and what this all may mean for your hotel business.