Title: Modern Marketing Methodology Featuring Best Western’s SVP/CMO
Source: Podcast Feed
Permalink: Modern Marketing Methodology Featuring Best Western’s SVP/CMO
Marketing to customers in 2017 is tough. The rules have changed, but so has Dorothy Dowling’s strategies. In this episode, we explore how Best Western Hotels & Resorts’ SVP and Chief Marketing Officer creates marketing plans the better connect with potential guests. We talk about the Stratosphere in Las Vegas affiliating with BW Premier Collection, innovative partnerships with the Disney Channel (watch a video about it here) , Harley Davidson, Minor League Baseball, and also how the company is ensuring its Best Western Rewards loyalty club is staying ahead of the trends. Guess what? People love points!
But first, Glenn and producer Jeff Polly dish on the most expensive hotel stays in the world. Plus, Glenn shares a story of his experience handling PR for Four Seasons NY’s penthouse suites back when they debuted.
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Produced by Jeff Polly: http://www.endpointmultimedia.com/