It’s been more than two years since Tru by Hilton was rolled out and supported with plenty of deal-making fanfare. Now the brand is getting tweaked as part of its evolution. SVP/ Global Head Tru by Hilton Alexandra Jaritz shares brand changes, why they were made, how the brand appeals to both owners and consumers.

SVP/ Global Head Tru by Hilton Alexandra Jaritz
First, Ralph Mahana shares news on state of New Orleans tourism. Plus, his remarkable journey from visiting the Windsor Court Hotel as a kid, to landing a front desk clerk job and his ascent to the General Manager position.
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