PARSIPPANY, N.J. (October 31, 2017) – Bolstering its portfolio of distinctive destinations across the U.S., hospitality powerhouse Wyndham Hotel Group is raising its Trademark Hotel Collection flag at six independent hotels in the U.S., introducing the soft brand to travelers in Southern California, upstate New York, Florida and North Dakota. With these newest additions, Trademark’s global footprint expands to nearly 60 locations across four countries.

Launched earlier this year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. It’s the first soft brand geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travelers seeking unique accommodations.

“Independent hotel entrepreneurs are making their mark, over-delivering on our offer to join forces with the world’s largest hotel company, capitalizing on Wyndham’s size and scale while preserving their hard-earned hotel individuality and character,” said Chip Ohlsson, executive vice president and Chief Development Officer, North America. “Our newest additions here in the U.S. will deliver sought-after boutique experiences in growing markets at price points everyday travelers can afford – with Trademark, both owners and guests can really have it all.”

A New Tide of Trademarks
Trademark is widening its global footprint, adding more than 50 upper-midscale hotels in Europe and the U.S. in the past four months, totaling more than 9,000 guestrooms. Joining award-winning hotels like The INFINITY Hotel & Conference Center in Munich, Germany and the HYPERION Hotel Basel in Basel, Switzerland, notable additions in the U.S. announced today include:

The Bricks, A Trademark Collection Hotel, Los Angeles:
Securing more than 125,000 square feet of corner real estate in downtown Los Angeles, a new-construction hotel, The Bricks, A Trademark Collection Hotel will be two blocks from the vibrant STAPLES Center sports arena and adjacent L.A. Live entertainment complex.

An artist’s rendering of The Bricks, A Trademark Collection Hotel scheduled to open in downtown
Los Angeles in Q4 2018

Owned by hotelier Chul Heay Shin, the space is undergoing a multi-million dollar readaptation from an office building to a six-storied hotel featuring a dramatically-up-lit vertical exterior and an equally striking interior. Its approximately 200 contemporarily-designed guestrooms will highlight crisp and clean angles, structured bedding and seating, bulbous lighting and a signature red-brick accent wall. Adding to the hotel’s flair will be a street-level restaurant, a pool, a fitness center, 10,000 square feet of meeting space and a whimsical rooftop bar lounge adorned in lush greens and flowers overlooking the City of Angels.

Hotel at the Lafayette, A Trademark Collection Hotel, Buffalo, N.Y.:
Built in 1904 and designed by America’s first female architect Louise Blanchard Bethune, this landmark French Renaissance-style hotel, owned by Earl Ketry and entity principal Bill Casale, features 57 Pan-American-themed suites with magnificent velvet-dressed chairs, oversized mirrors, wood floors and furnishings and premier amenities. Earning TripAdvisor Certificate of Excellence award distinction for its consistently great reviews, the hotel is a crowd-favorite in the Buffalo area for its quality accommodations, historical charm and local conveniences. Guests can grab house brews at the hotel’s on-site Lafayette Brewing Company restaurant and bar adorned with mosaic-tiled backdrops of French art or sip espressos at its Public Espresso coffee shop.

Lofts on Pearl, A Trademark Collection Hotel, Buffalo, N.Y.:
Also owned by Earl Ketry and entity principal Bill Casale, and sister hotel to the Hotel at the Lafayette, Lofts on Pearl originated as a belt and hose factory in the 1800s. Now transformed into a beautifully-restored boutique-style hotel from the historic Richardson Romanesque J.A. Webb building, the 31-room brick-faced Lofts on Pearl is located in downtown Buffalo’s Brewery District and endears itself to guests with its spacious accommodations and exemplary service. Securing excellent 4.5/5 TripAdvisor reviews as well as TripAdvisor Certificate of Excellence honors, the hotel’s one- and two-bedroom suites feature quaint fireplaces, full kitchens and living rooms. Guests enjoy easy access to sports, entertainment, shopping and dining.

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