Frankfurt, 14 November 2017– Worldhotels, a global sales, marketing and distribution company, with over 350 independent upscale and luxury hotels in 50 countries, announced significant expansion plans at its International Leadership Conference 2017.

“Our goal is to add more than 150 independent upscale and luxury hotels to our portfolio within the next five years.” said Geoff Andrew, CEO of Worldhotels. “To support this growth, we are expanding our membership development teams, our global sales force and our e-Commerce resources. In 2018, we will implement a comprehensive rebranding initiative with a new logo and three redefined brand collections. We are also piloting a powerful new CRM platform to help our member hotels improve their customer reach and drive more direct bookings.”

At its annual International Leadership Conference, Worldhotels gathers hoteliers and senior industry experts to discuss current and future issues in the hospitality industry. This year’s conference took place at the Fleming’s Selection Hotel Wien-City in Vienna, Austria. Its theme was “Stronger Together”. The 2017 Leadership Award was presented to Gene Kornota from Rebel Hospitality whose organization is positioned at the forefront of hospitality trends.

General Manager Frank Camilleri of Worldhotel Cristoforo Colombo said, “The Leadership Conference is the one date in my diary, which I will never cancel. It is the ideal opportunity to exchange ideas with Worldhotels’ partners from all over the world and to meet the Worldhotels’ top management in an informal but effective environment. At Worldhotels, you know you are being listened to, and that your views will be taken on board for further consideration.”

Hartmut Schröder, Managing Director of HMG Hotel Management & Servicegesellschaft mbH & Co KG added, “The Leadership Conference is a social gathering within the Worldhotels family, where tradition and innovation are lived out. It is the perfect place to exchange ideas and to develop and promote mutual interests and projects.”

About Worldhotels:

Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world’s most unique independent hotels. With more than 45 years of excellence in the industry, the company’s mission is to provide sales & distribution solution and consultancy to upscale hotels of character and distinction. By reaching over 50 countries and six continents, the group targets savvy business and leisure travelers that seek an authentic and local experience when choosing a hotel.

Worldhotels solutions allow hotels to keep their independence through providing the power of a global brand with a comprehensive range of products and services that include global marketing, sales, training services, quality experience measurements, hotel business consultancy, operational support, e-commerce services and state-of-the-art distribution and technology. Worldhotels loyalty program Peakpoints, more than 20 frequent flyer programs, as well the high number of preferred partnerships provide competitive advantage to the independent hotel industry.

Worldhotels is part of Associated Luxury Hotels. As the owner and operator of Worldhotels and Associated Luxury Hotels International (ALHI), Associated Luxury Hotels is a significant, full-service “soft brand” solution which provides an array of Global Sales Organization services with broad-reaching reservations connectivity solutions and a powerful sales and marketing infrastructure.

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