ROCKVILLE, Md., Jan. 18, 2018 /PRNewswire/ — The Sleep Inn brand, a proven leader in the midscale lodging segment and part of the Choice Hotels International, Inc. (NYSE: CHH) portfolio, has surpassed 400 properties open worldwide and increased its pipeline to more than 140 hotels.
In 2018, the brand is projected to open hotels in several major markets, including Denver, Fort Worth, Houston and Jacksonville. In addition, Choice also recently reached a milestone with its 10th Sleep Inn and MainStay Suites dual-brand location opening. There are more than 70 dual-brand projects in the pipeline as the innovative concept grows rapidly in the U.S.
“The Sleep Inn brand continues to cement itself as a leader in the midscale segment,” said Brian Quinn, vice president, franchise development, Choice Hotels. “Our strong Sleep Inn pipeline reinforces our unique ability to appeal to both guests and owners.”
With the lowest build costs in the midscale segment, the Sleep Inn brand offers a smart, long-term investment opportunity. The evolved prototype, introduced in 2016, features an efficient footprint and an always in style design. From the nature-inspired timeless look, to the Dream Cup ‘Perfect Sleep Tea’ offering and exclusive ZENSES bath line, every element is designed to deliver a happy night’s rest to guests of today and tomorrow.
“Choice Hotels has a deep understanding of the midscale space. And as owners’ expectations and travelers’ preferences evolve, the Sleep Inn brand is adapting with them,” said Anne Smith, vice president, brand management and design, Choice Hotels. “Our cost-effective prototype and simply stylish design allow guests to Dream Better Here and provide franchisees with a great investment that never goes out of style.”
For more information on Sleep Inn hotel development opportunities, please visit https://choicehotelsdevelopment.com/sleepinn/ to learn more.
Sleep Inn® Dream Better Here®
Every Sleep Inn hotel offers a simply stylish stay that’s designed to help our guests Dream Better Here. You’ll find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment. An all-new construction brand, every Sleep Inn hotel is built with a specific vision in mind — to be a sanctuary for travelers as well as an efficient property to build, operate, and maintain. Franchised by global lodging leader Choice Hotels, Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel segment with nearly 500 Sleep Inn properties open and under development across North America. All Sleep Inn hotels include free Wi-Fi, a complimentary Morning Medley breakfast buffet with plenty of hot and cold options, swimming pool and/or fitness center. For more information, visit www.choicehotels.com/Sleep-Inn.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest hotel companies. With over 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of September 30, 2017, over 800 hotels were in our development pipeline. Our company’s Ascend Hotel Collection®, Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels® brands provide a spectrum of lodging choices to meet guests’ needs. With more than 33 million members, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.