Fort Lauderdale, FL – January 11, 2018 – Hemsworth Communications today announced it has been named PR agency-of-record by Massanutten Resort. Following a successful project-based assignment in the summer of 2017, Hemsworth has been retained to manage all aspects of the resort’s PR and media relations.

Massanutten Resort (pictured right) is an all-season resort located in the heart of Shenandoah Valley and the Blue Ridge Mountains. Set on an expansive 6,000 acres of land, the resort delivers a wide array of outdoor and family-friendly amenities which include golfing, kayaking, zip-lining, hiking, and mountain biking.

“Working with Hemsworth last year on a unique three-track press familiarization trip demonstrated how strong the agency is in creative thinking, tailoring a plan to meet a resort’s very specific needs, and maintaining close, strong media relationships across numerous sectors,” said Sarah Elson, director of business relations at Massanutten Resort. “As we continue to evolve Massanutten as a top all-season destination, reinventing ourselves in new ways and offering new amenities and experiences, we are excited to have found a partner who will be a strong ally in increasing awareness in the minds of our target traveler.”

Hemsworth will leverage its experience in the dining, entertainment and hospitality industries, crafting dynamic media and public relations strategies designed to position Massanutten Resort as the destination resort of choice for leisure and sports travelers, as well as families and the group market.

“I grew up as a child vacationing at Massanutten Resort, it’s where I learned to ski for the very first time, and it is minutes from my alma mater Mary Baldwin University, so I am personally so thrilled to welcome this incredible resort to the Hemsworth family,” said Samantha Jacobs, founder and president of Hemsworth Communications. “Massanutten has evolved over the years and today really is the premier all-season resort destination for families, adventure travelers, the corporate market, social groups and more.  There is something for everyone at Massanutten and we are excited to help the resort craft a powerful PR strategy for 2018 and beyond, showing the world all there is to experience there.”

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About Hemsworth Communications

A dynamic, full-service agency, Hemsworth Communications caters to companies in the travel, tourism and hospitality industries, while leveraging experience within the real estate, philanthropy, entertainment, sports business, home and lifestyle product sectors.  Services, among others, include brand communications strategy, media relations, promotions, guerrilla marketing, social media, cause marketing and event planning. Unlike traditional public relations agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.

About Massanutten Resort

Set on 6,000 acres of sprawling land in the heart of Virginia’s Shenandoah Valley, Massanutten Resort is a premier all-season resort destination that offers virtually every type of traveler an unforgettable experience.  Outdoor enthusiasts and adventure buffs will enjoy Massanutten’s Mountain Bike Park, offering exciting jump trails for beginners and veteran riders alike, and hiking Massanutten’s Western Slope. For those seeking a relaxing escape, the resort Spa delivers a wide menu of services including manicures, pedicures, detoxifying massages, and more. The resort is a paradise for adventurous families, featuring an indoor/outdoor waterpark complete with a triple-jet FlowRider® Endless Wave, a 1920s-themed escape room, the Family Adventure Park, and a petting zoo. Seasonal sports activities include two challenging 18-hole golf courses, skiing, ice skating and snow tubing. Nothing works up an appetite like an active vacation and with 12 on-site dining options, showcasing variety from mouthwatering barbecue to campfire treats, Massanutten offers something for every taste, season and occasion. At Massanutten Resort, there is something for everyone, all within reach – located just two hours from Washington, D.C., and 50 minutes from the Charlottesville Albermarle Airport.


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