NAPLES, Fla. (January 9, 2018) – The all-new LaPlaya Beach & Golf Resort, a Noble House Resort located on the idyllic Naples beachfront, is pleased to share “how we’ve transformed 50” with travelers and locals alike.  In celebration of the new year and the resort’s 50th anniversary, Naples’ favorite beach retreat is thrilled to announce its $30 million property-wide renovation, along with new offerings for guests to experience the essence of LaPlaya Living.

“As we revel in our 50th anniversary this year, LaPlaya Beach & Golf Resort continues to showcase quintessential Floridian elegance while transforming ‘50’ with a modern spin inspiring adventure, wellness, and a fresh new perspective,” said Marco Perry, managing director of LaPlaya Beach & Golf Resort.  “Since opening in 1968, LaPlaya has remained a top destination for travelers and locals seeking uncompromised accommodations, inspiring food options, luxurious spa services, challenging golf, and more.  We’re confident that this youthful rebirth will excite our existing guests and speak to travelers seeking fresh, new experiences within the heart of Naples.”

In 2016, the property completed a multimillion-dollar renovation of the Beach House, providing a soothing, modern space with an ocean-inspired color scheme, stylish furnishings, an updated climate control system and expanded balconies with stunning views of the Gulf of Mexico.  Additionally, this renovation included lush new tropical landscaping, chaise loungers and updated furniture for private cabanas at the pool area, new Precor cardio machines at the state-of-the-art fitness center, and a new morning coffee bar at the resort’s signature restaurant, BALEENnaples.

In late 2017, LaPlaya Beach & Golf Resort completed an additional property-wide renovation.  Drawing inspiration from the natural elements surrounding the resort, the refresh included lavish new guest rooms in the Gulf Tower, a reinvigorated lobby, and a stunning new look for BALEENnaples.  In partnership with leading luxury hospitality and interior architecture and design firm, waldrop+nichols studio, the newly transformed lobby reflects Naples’ abundant flora and fauna with custom artwork and modern furnishings.  The award-winning BALEENnaples, known for toes-in-the-sand dining, reveals new finishes of textural wicker, natural cell stone and cerused oak paneling, along with a stunning four-foot wide sculpture reminiscent of a whale bone.  Featuring endless views of the Gulf of Mexico, the Gulf Tower now features oversized organic rugs, four poster beds with Floridian-patterned textiles, unique photography, a canvas oil art collection, and well-appointed bathrooms with new backlit vanity mirrors and silver trimmings.

The resort invites guests to experience LaPlaya Living, a comprehensive wellness program encouraging a happy and healthy lifestyle, with a new package celebrating the milestone anniversary—ideal for those seeking a “new year, new you” adventure.  The package pricing starts at $809 per night and includes:

  • Luxurious accommodations for two
  • Daily breakfast for two at the award-winning BALEENnaples Restaurant
  • One spa treatment for two at SpaTerre
  • Access to LaPlaya’s poolside cabanas
  • Private airport transfers
  • One round of golf for two at the resort’s private 18-hole Robert Cupp-designed golf course

Guests seeking an elevated experience embodying the resort’s new persona can book the “How We’ve Transformed 50 Package,” priced upon request and including:

  • Luxurious Oceanfront suite for two (two nights)
  • Poolside cabana for two days, including a bottle of champagne (daily)
  • Private airport transfers
  • Private beach dinner for two on LaPlaya’s stunning white sand beach at sunset
  • Two rejuvenating spa treatments each for two at SpaTerre
  • One round of golf for two at the resort’s private 18-hole Robert Cupp-designed golf course
  • A curated whiskey and bourbon pairing experience at BALEENnaples

Property highlights include a 4,500-square-foot SpaTerre with a full menu of pampering spa treatments; a private white sand beach with luxurious beach butler service; a full service Tiki Bar with craft cocktails; three refreshing outdoor pools with cabanas and spa services; access to LaPlaya Golf Club’s challenging and beautiful 18-hole, par 72 Robert Cupp-designed golf course, elegant Clubhouse, and full practice facilities; a 23-slip marina housing lavish yachts overlooking Vanderbilt Bay; an array of water activities, including fishing charters, boat rentals, kayaks, parasailing, and more; 12,000 square feet of versatile indoor and outdoor meeting and event space; a picturesque beachfront setting; and flawless hospitality at every touchpoint.  The property also includes one of the most notable private clubs in Florida—The LaPlaya Beach & Golf Club—providing members with personalized service and access to the private beach, golf course, poolside cabanas, and the Member’s Private Club Level restaurant.

For more information about LaPlaya Beach & Golf Resort, please call 239-597-3123 or visit

About LaPlaya Beach & Golf Resort

Nestled on the picturesque beachfront in Naples overlooking the Gulf of Mexico, LaPlaya Beach & Golf Resort is the ultimate vacation destination for locals and travelers alike.  The resort boasts 189 guest rooms and eight suites; a 4,500 square foot SpaTerre with salon and spa services; a state-of-the-art fitness center with rotating classes; beach butler service; private poolside cabanas with cold towel and sorbet service; BALEENnaples and Tiki Bar; sophisticated meeting and event spaces; an 18-hole Robert Cupp-designed golf course; and LaPlaya Beach & Golf Club, an elite membership club.  For more information about LaPlaya Beach & Golf Resort, please visit or the resort’s social media accounts –Facebook: @LaPlayaBeachResort / Twitter: @LaPlayaNaples / Instagram: @laplayanaples.

About Noble House Hotels & Resorts

A privately held company for more than 30 years, Noble House Hotels & Resorts, Ltd. was founded in 1979 by owner Patrick R. Colee as a commercial property development group, transitioning in 1994 to a hotel ownership management company. Headquartered in Seattle, Wash., the corporation owns and manages an upscale portfolio of 15 distinct and visually captivating properties spanning the U.S.  From the historic passenger Napa Valley Wine Train, to luxury resorts in Seattle, Wash. Jackson Hole, Wyo. and the Florida Keys, each property maximizes and showcases its physical setting. Noble House is continuously growing, operating 43 hotel restaurants, bars and lounges, showcasing local culture and inspiration from local surroundings.  With a philosophy that emphasizes “location, distinction and soul,” Noble House Hotels & Resorts exemplifies individuality, dedicating itself to creating and managing exceptional properties that contribute to their communities, staying true to local history, culture and ambiance.

For more information, visit or call Noble House Hotels & Resorts at 877.NOBLE.TRIP.

About Pebblebrook Hotel Trust

Pebblebrook Hotel Trust is a publicly traded real estate investment trust (“REIT”) organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities.   The Company owns 28 hotels, with a total of 6,972 guest rooms.   The Company owns hotels located in 9 states and the District of Columbia, including: Los Angeles, California (Beverly Hills, Santa Monica and West Hollywood); San Diego, California; San Francisco, California; Washington, DC; Coral Gables, Florida; Naples, Florida; Buckhead, Georgia; Boston, Massachusetts; Minneapolis, Minnesota; Portland, Oregon; Philadelphia, Pennsylvania; Nashville, Tennessee; Columbia River Gorge, Washington; and Seattle, Washington.   For more information, please visit us at and follow us on Twitter at @PebblebrookPEB.

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