Travel’s annual recognition of excellence in design, creativity, and innovation honors brands pioneering the industry’s future

ARLINGTON, Va. — Aug. 10, 2023— Knowland, the world’s leading provider of data-
as-a-service insights on meetings and events for hospitality, announced today that it
won the 2023 Skift IDEA Award as a problem solver in the data provider category for its
contribution to industry recovery insights and forecast communications.

Jeff Bzdawka, CEO, Knowland, said: “We are thrilled to be honored among this
illustrious group of Skift IDEA Awards winners. Knowland has worked diligently over the
past three years to provide ongoing insights on the state of the meetings and events
industry. This recognition indicates that our team’s hard work has made a difference for
our customers and the industry in general. Along with everyone in hospitality, we are
excited to see group business back so strong and continue as a vital part of hotel

Knowland launched the Meeting Recovery Forecast, the hospitality industry’s first
meetings activity forecast, and has continued the forecast into 2023 as an indicator of
industry rebound, measured by the recapture of 2019 event volumes.

The Meetings Recovery Forecast (MRF) and the Top 25 U.S. Meetings Recovery
Forecast (MRF25) projects industry recovery patterns for the U.S. and the top markets
in the U.S. from 2022 to 2024. The forecast leverages 15-plus years of meetings and
events data in Knowland’s extensive database to analyze key trends and predict
changes in demand growth in the industry.

Now in its fifth year, the Skift IDEA Awards celebrate excellence in design, creativity,
and innovation across travel, recognizing the brands and businesses at the forefront of
shaping the industry’s future.

Knowland is the world’s leading provider of data-as-a-service insights on meetings and
events for hospitality. With the industry's largest historical database of actualized
events, thousands of customers trust Knowland to sell group smarter and maximize
their revenue. Knowland operates globally and is headquartered just outside
Washington, DC. To learn more about our solutions, visit or follow
us on Twitter @knowlandgroup.

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