Thousands of customers use the Knowland Platform to conduct more than 2.3 million account-based selling interactions per year
ARLINGTON, Va. — Dec. 13, 2023 —Knowland, the world’s leading provider of data-as-a-
service insights on meetings and events for hospitality, showcased its dedication to helping
customers increase revenue, expand market share, and adapt to shifting dynamics through
innovative enhancements in services and data optimization in 2023.
As the company heads into its 20 th year, Knowland’s holistic account-based selling platform
helps customers go beyond meetings and events sales. Using data intelligence to sell across
account segments, hotel sales teams drive higher revenue from group, corporate, meeting
space, and catering operations. Innovations include more than 80 platform features and
enhancements since the launch of its enhanced platform to make it even easier to identify and
capture hotel revenue:
• Providing fast access to actionable sales data through innovation – Knowland’s
agile development process delivered new innovative functionality in 2023. Features such
as Account Alerts, Market Snapshot, Portfolio Capture, and Market Segmentation,
provide easy access to actionable sales intelligence.
• Broadening data access through partnerships – Knowland forged partnerships with
Amadeus and Oracle to deliver world-class integrations and enablement solutions. The
company has increased data volume and quality, with over 50 percent of data captured
through electronic processing.
• Informing the industry through award-winning meeting and event data – Beginning
in 2020, the company became one of the first data sources to establish a growth metric
for the meeting and event industry. Today, it is the pre-eminent expert for insights into
meetings and events trends. In 2023, Knowland won the Skift IDEAS award in the data
provider category for its contributions to industry recovery.
• Expanding markets into the Middle East and Asia – Knowland expanded service and
support in the industry’s highest growth regions with new operations in Doha, Sentosa,
and Ras Al Khaimah and additional highly competitive international markets.
• Building industry proficiency through education and certification – The company
launched its Knowland Certification Program as part of the Knowland Academy to
validate user skills, demonstrate value to management, and showcase strategic
workflows that drive revenue and ensure positive ROI for its customers.
• Enhancing data through AI – Knowland enhanced its data scalability, reliability, and
speed-to-use with AI and automation technologies. It is currently developing upcoming
disruptive functionalities such as automated lead discovery.
Jeff Bzdawka, CEO, Knowland, said: “The foundation of Knowland is based on three
important product pillars: deliver increasingly robust data and ongoing improvement through
enhanced collection methods, technology, and partnerships; provide a simple interface with an intuitive user experience; and most importantly and foundationally, deliver improved sales
outcomes for hospitality businesses. By using the Knowland Platform, hospitality organizations
can fill need periods faster, increase market share, and deliver a more productive sales
experience at scale across their commercial operations into 2024 and beyond.”
For a preview of what is to come in 2024, view Knowland’s State of the Business here:
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events
for hospitality. With the industry's largest database of actualized events, thousands of
customers trust Knowland to sell smarter and maximize their revenue. Knowland operates
globally and is headquartered just outside Washington, DC. To learn more about our solutions,
visit www.knowland.com or follow us on X @knowlandgroup.