Certification demonstrates achievement in Knowland’s standard of excellence for delivering results through data-driven pipeline generation best practices

ARLINGTON, Va. — Nov. 29, 2023 — Knowland, the world’s leading provider of data-as-a-
service insights on meetings and events for hospitality, announced today the Knowland
Certification Program. The program includes three certification credentials to help hotel sales
professionals level up their skill sets, elevate their professional profile, and demonstrate
proficiency with management. Knowland users can enroll in the certification course at

As with many professional roles, the certification process is a tried-and-true method of ensuring
competency, and indeed, software certification has been a standard in the technology space for
years. The proliferation of data-driven solutions in the hospitality industry requires management
at both the enterprise and property levels to seek out professionals who can demonstrate their
understanding of applying data to their workflows.

• Provides verifiable capabilities for sales professionals – As hoteliers turn to software
solutions to increase efficiency, certification courses are necessary and critical to
ensuring employees are comfortable and capable of fully leveraging the investment. Sales
professionals who come to the table with verifiable experience can advance their careers
by documenting their skills and efficiently communicating that value to current or
potential employers.
• Pilot program completed with innovative hotel management company – Knowland
partnered with a nationally recognized operator of hotels and resorts with over 120
properties in the United States and Canada. It is one of the few elite management
companies approved to operate upper-upscale and luxury hotels under the brand families
of Marriott, Hilton, and Hyatt. As part of its commercial strategy and to ensure its sales
staff took full advantage of the Knowland platform, it partnered with Knowland to pilot
and implement the certification process.
• Certification levels – Certification levels were designed to help sales professionals
demonstrate their knowledge and deliver even better results. The program offers three
levels of credentials, including Certified Knowland Sales Leader Professional (CKSLP),
Certified Knowland Power User Professional (CKPU), and Certified Knowland Revenue
Leader Professional (CKRLP, coming in 2024.)

Jessica Carey, VP customer operations, Knowland, said: “Today’s data-driven solutions
require hoteliers and software companies to work together to ensure software investments are
being used to their fullest potential. Knowland is a vital sales skill and a must-have expertise for
today’s sales teams; therefore, having a certification program advances our efforts to
demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform
and can prove that knowledge.”

Learn more about the Knowland Certification Program here:

Knowland is the world’s leading provider of data-as-a-service insights on meetings and events
for hospitality. With the industry’s largest historical database of actualized events, thousands of
customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates
globally and is headquartered just outside Washington, DC. To learn more about our solutions,
visit www.knowland.com or follow us on X @knowlandgroup.

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