Industry Veterans Del Ross, Dennis Shaw and Chris Wood Round Out Executive Bench

ATLANTA (Jan. 24, 2023) – Kalibri Labs, the hospitality industry’s leading market intelligence and analytics firm, announced the appointment of three new members of its executive team that will contribute deeper expertise in innovation, customer service and growth as the company pursues cutting edge, data-driven solutions to help hoteliers improve profits. Leadership additions include:

•  Del Ross, Chief Operating Officer

•  Dennis Shaw, Chief Financial Officer

•  Chris Wood, Chief Technology Officer

“We are working to support the industry by developing the emerging discipline of commercial strategy to enhance our client’s proactive pursuit of higher profit contributions,” said Cindy Estis Green, Chief Executive Office and Co-Founder. “This is how our users improve asset value for hotel owners, improve operational efficiency for management companies and develop effective deployment of time, talent, and resources at the property level.” Because of this shift, Kalibri Labs is bringing in the talent to continue to develop its product offerings and support its tremendous growth.

Del Ross, formerly the Chief Revenue Officer of Hotel Effectiveness (now Actabl), joined the company in September to lead and deliver profit-optimized revenue growth for thousands of hotels informed by his 20 years of hotel industry experience. His extensive experience in the hotel industry includes distribution channel management, labor management technology, customer loyalty and lifecycle management, digital marketing and e-commerce.  At Hotel Effectiveness, he scaled the labor optimization business by more than 500% in his tenure overseeing sales, marketing and customer success. As a hotel investor, advisor, and strategy consultant, he has worked with every major brand, management company and ownership group on commercial, operations, and strategy challenges.

“Hotel revenue generation has never been more challenging, and Kalibri Labs’ data-informed commercial strategy platform is exactly the right solution to navigate these challenges,” Ross said. “I look forward to building on Kalibri Labs’ momentum working with a deep bench of the industry’s finest data scientists and commercial experts.”

Dennis Shaw, formerly the Chief Financial Officer of Hotel Effectiveness, will now bring his valuable experience and expertise to Kalibri Labs. Shaw has held senior-level and C-level financial roles across Hospitality, Supply Chain, and SaaS Technology. Prior to Hotel Effectiveness, Shaw consulted from 2013-2018 across multiple industries developing hundreds of models for business valuation, budgeting, loyalty marketing, short and long term forecasts, scenario planning and sensitivity analysis. He also spent many years as VP of Finance for IHG Americas.

Shaw stated, “I am very excited to join Kalibri Labs at this point in time. Kalibri Labs has a unique value proposition and a strong foundation from which the company can grow and execute its vision of using comprehensive data and strategic action to proactively improve profitability for our clients.”

Chris Wood joins Kalibri Labs with over 20 years of experience leading data analytics product development in cybersecurity, government, and consulting. Prior to joining Kalibri Labs, he was SVP of Engineering at LookingGlass Cyber Solutions, where he was responsible for all aspects of development and delivery of multiple analytical products. Previously, he served as a data and software architect at IBM. Chris has extensive experience building secure systems across the entire software development lifecycle, designing patented data applications, and managing large scale distributed teams.

“I am thrilled to join Kalibri Labs to empower the consumers of our products with targeted analysis that supports smart planning, efficient resource allocation and profitability,” said Wood. “I look forward to working closely with Kalibri Labs leadership to help set the course for our long-term growth.”

About Kalibri Labs

Kalibri Labs evaluates and forecasts revenue and cost of acquisition performance in the digital marketplace with next-generation hotel benchmarking and reporting platforms. Based on a robust database of daily transactions and cost of acquisition data gathered weekly from almost 35,000 hotels, the company’s Hummingbird^PXM platform enables owners and operators to determine a hotel’s optimal business mix and manage resources to achieve it. Kalibri unpacks the composition of RevPAR to describe market demand by rate category and channel assisting hotel owners and operators in the improvement of profit contribution. Tapped regularly by the real estate and investment community, the Kalibri Labs database supports hotel transactions and financial restructuring by brokers, lenders, appraisers and financial consultants. 

For more information, visit www.kalibrilabs.com