IDeaS Consulting helps build revenue culture within the International Youth Convention Hotel leading to revenue growth of 8.64Million RMB

Beijing — May 18, 2022— IDeaS, the world’s leading provider of revenue
management software and services announced today that its partnership with the
International Youth Convention Hotel in Nanjing, China, was able to grow all
revenue related KPIs during a difficult COVID environment and revenue increased
during the past 12 months by 8.64 million RMB. IDeaS provided extensive revenue
management consulting services and implemented G2 RMS at the hotel.

Revenue management is not only important during the industry peak season, but
also during challenging and difficult periods facing hoteliers. The recent downturn
provided a perfect window for organizational transformation. During the pandemic,
leisure hotels and resorts were the first to recover, while the meeting group
segment was the last to bounce back, leaving big MICE convention hotels behind.

Operating in a competitive environment, the International Youth Convention Hotel
recognized a need to build its revenue management capabilities, through increasing
knowledge and adopting automated systems across the hotel.

General manager, International Youth Convention Hotel, said: “The IDeaS’
brand is the world’s most trusted revenue management software and was an
important factor in our selection. Other key components were its unique consulting
and organizational transformation services as well as its mentoring solution. All of
these attributes, along with IDeaS’ deep industry expertise, helped us maximize our
revenue and profit potential.”

Utilizing IDeaS G2 revenue management system (RMS) the hotel was able to
effectively set rates by using historical and relevant market data to accurately
forecast future demand and occupancy levels, enabling the hotel to better manage
their inventory.

Yuki Hu, manager industry consulting, IDeaS, said: “With a proper revenue
management strategy, hotels can achieve great results through an organizational
transformation. IDeaS helped International Youth Convention Hotel achieve success
through in-person guidance and we were able to uncover the hotel’s challenges and
discover opportunities before designing a roadmap with action plans. Customized training and education were also provided for key revenue management stakeholders to ensure internal processes would be followed and effective revenue strategies would be enacted to support ongoing business growth.”

About IDeaS
IDeaS, a SAS company, is the world’s leading provider of revenue management
software and services. With more than 30 years of expertise, IDeaS delivers
revenue science to more than 18,000 clients in 144 countries. Combining industry
knowledge with innovative, data-analytics technology, IDeaS creates sophisticated
yet simple ways to empower revenue leaders with precise, automated decisions
they can trust. Results delivered. Revenue transformed. Discover greater
profitability at https://ideas.com/

International Youth Convention Hotel
International Youth Convention Hotel is designed by British Deconstructionist
architect Zaha Hadid, the brain behind the new Beijing Daxing International Airport
and Galaxy SOHO. The hotel is affiliated with Hexi Group Youth Olympic City and
managed by Nanjing Jinsail Hotels & Resorts. International Youth Convention Hotel
has nearly 1000 high-quality comfortable guest rooms. The hotel has five multi-
functional banquet halls (each with an area more than 1,000 square meters), over
60 business conference rooms complete with equipment and network coverage.