Asset Management Firm Already Providing Services for Multiple Clients
ATLANTA, Ga.., January 17, 2024—Industry veteran Carmen Almos today announced the launch of Ashburton Hospitality, a full-service consultancy firm focused on asset management. The firm began initial operations in 2023 and already has amassed a portfolio that includes nine hotels across brands such as Hilton, Marriott and IHG.
“As a female- and minority-founded business whose leadership brings ownership and operational experience to the table, Ashburton brings its own, unique perspective to asset management,” Almos said. “In just 90 days of oversight, our hotels have improved gross operating revenue by 7.3 percent, reduced labor costs by 5.7 percent (through reduced overtime and increased housekeeping efficiencies) and raised hotel RevPAR index (RPI) by 3.2 percent, demonstrating our ability to attain strong results. We look forward to improving these numbers as we further implement our proprietary strategies and sharing similar results with new clients.”
With a focus on asset management, Ashburton works with owners to uncover untapped opportunities within each hotel, from implementing cost-saving measures to executing capital improvement plans designed to generate additional revenue. The firm offers multiple services, including project management, transaction advisement and lender/receivership services. Project management services include overseeing cycle renovations and identifying the opportunity to create F&B outlets in underutilized hotel space.
“It is important to me to help create acquisition opportunities that pave a pathway to women and minorities within the sector,” Almos added. “Though women make up more than half the workforce, they account for a much smaller percentage of ownership. I am delighted to see those numbers improving annually and look forward to helping them grow even further.”
In addition to Ashburton’s advisory services, the firm is actively pursuing acquisition opportunities to grow the portfolio. With headquarters in Atlanta, Ga., the firm provides services throughout the country with a particular focus on select- and limited-service hotels along the Eastern Seaboard.
Prior to founding Ashburton, Almos was senior vice president of strategic operations for Mission Hill Hospitality. During her tenure as the inaugural member of the select-service team, she built and led a three-member executive team and oversaw strategic positioning, revenue management, capital investments/renovations and selection of management company partners and leadership teams. Previously, she served as senior vice president of acquisitions and asset management for Investra Capital, Inc., a Dubai-based private equity firm. Her early career began as an asset and feasibility manager overseeing Africa and the Indian Ocean for South Africa-based IFA Hotels & Resorts listed on the Kuwait stock exchange.
About Ashburton Hospitality
Ashburton Hospitality is a full-service consultancy focused on asset management. The company offers a full suite of services, including project management, transaction advisement and lender/receivership services. The company’s portfolio currently includes nine hotels across five states.