Gathering insight from industry leaders around the world, IDeaS prognosticates on what may be in store for 2024

MINNEAPOLIS—Nov. 15, 2023 — IDeaS, a SAS, company, the world’s leading
provider of hotel revenue management software and services, released Future
Forecast: Six Hotel Technology Predictions for 2024. Gathering information from
some of the top minds in the industry, IDeaS releases six bold hotel technology
predictions that it believes will shape the year to come.

Key predictions include:
• The continued breakdown of hospitality data silos: The hospitality
industry collects an incredible amount of valuable guest data, but it’s often
coming from disparate sources with no clear view of the entire guest
experience. IDeaS foresees this changing fast as hoteliers look to maximize
the value and power of their data in 2024.
• Revenue management will leave the confines of hotel walls: The
discipline of revenue management is poised to expand beyond its traditional
home within hotels. IDeaS predicts campsites, “glamp-sites,” cruise ships,
and other similar but different accommodations providers will begin to
embrace the benefits of revenue management practices.
• AI is set to redefine the guest experience: 2023 was the world’s
introduction to generative AI, with tools like ChatGPT and DALL-E capturing
the public’s imagination. IDeaS believes 2024 is when the hospitality industry
will start putting the transformative power of AI to work, with far-ranging
implications for what the future of the “typical” guest experience can be.

Mike Chuma, vice president of global marketing, IDeaS, said: “Our team
engaged with some of the greatest minds in our industry in 2023 through
informative webinars, a successful client summit, and our ongoing commitment to
supporting innovation and industry events. It’s clear to all of us that 2024 is
shaping up to be a year of substantial and exciting change—and the best way for
hoteliers to take advantage of that change is to start thinking now about what’s
likely to come in the year ahead.”

About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and
services provider. Combining industry knowledge with innovative data analytics
technology, IDeaS creates sophisticated yet simple ways to empower revenue
leaders with precise, automated decisions they can trust. With more than 30 years of expertise, IDeaS delivers revenue science to more than 30,000 properties in 154 countries. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.

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