New capabilities help hotels optimally price products based on unique demand patterns, make smarter pricing decisions, and boost incremental revenues

MINNEAPOLIS—June 21, 2023—IDeaS, a SAS company, the world’s leading provider of
hospitality revenue management software and services, announced today new capabilities for
G3 RMS. Independent Products now allows hoteliers to optimally price each product based on
its individually unique demand patterns and any linked rates associated with those products,
down to the room-type level.

Today, distribution processes and pricing decisions are complicated by complex configurations
and limitations to only dynamically price one rate – the daily rate. Hoteliers need to balance the
right daily rate while considering the impact any change would have on all linked rates. This
often leads to lost revenue opportunities as this compromise means that not all rates can be
properly positioned to the right guests. Independent Products and the power of G3 RMS’ Linked
Products were designed to solve these issues and generate more revenue. Hoteliers trying to
capture longer-staying guests can simultaneously and optimally price multiple products – such
as daily, weekly, or monthly. G3 RMS offers numerous benefits, including:

•  Expands revenue opportunities — Extended stay properties, for example, can now
choose to dynamically price their daily rates as well as rates for weekly, monthly, and
other defined lengths of stay. Independent Products unlocks revenue opportunities from
key segments and stay patterns.
•  Delivers pricing freedom — Optimize and price multiple base rates based on unique
demand patterns and competitor data. Paired with Linked Products, which provides
flexibility and simplicity by enhancing rate management and distribution for all linked
rates (such as advanced purchase or bed and breakfast), hoteliers can achieve a
revenue-optimized rate structure for all key products across all occupancy dates and
room types.
•  Reduces unnecessary discounting and prices optimally — Capture incremental
revenue on every room sold by dynamically adjusting discount percentages or amounts
based on demand patterns such as season, days to arrival, day of the week, and room
type.

Sanjay Nagalia, chief operating officer, IDeaS, said: “This is a significant update to G3 RMS.
Having the flexibility to price Independent Products helps hoteliers capitalize on the unique
demand patterns of all key base products and capture the most valuable bookings. It’s time
hotels and resorts leave behind rules and offsets and confidently optimize pricing for every
product, for all types of business, for every room type you sell, for every day, and each length of stay within their strategic guidelines. Our clients can now price and optimize in real-time while
eliminating the complex web of rules, manual rate management, and static offline pricing.”

About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services
provider. Combining industry knowledge with innovative data analytics technology, IDeaS
creates sophisticated yet simple ways to empower revenue leaders with precise, automated
decisions they can trust. With over 30 years of revenue science expertise, IDeaS delivers
results to more than 22,000 properties in 152 countries. Results delivered. Revenue
transformed. Discover greater profitability at ideas.com.

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