Association member pricing and value-added benefits designed to help solve the sales staffing crisis

DALLAS, Feb. 3, 2022 – Gillis Sales, a remote sales and training organization for hoteliers and a
Platinum Allied Member of the IHG Owners Association (IHGOA) announced today a
partnership with the Association that includes reduced pricing for members on the Gillis
Dynamic Sales Solution (DDS), a full-service, turnkey remote sales program, as well as other
resources to help hotel owners solve the ongoing sales staffing crisis.

The hotel industry is experiencing an unemployment rate that is three times higher than the
workforce of the rest of the United States. Operational challenges of recruiting, hiring, training,
and managing sales personnel continue to be an issue. Gillis provides solutions to address these
challenges by providing hoteliers with a responsive, knowledgeable, and scalable solution that
is more affordable than building expertise from within.

 Dynamic Sales Solution (DSS) – The Gillis DSS solution provides remote sales support
that is 100 percent focused on revenue generation. In 2021, Gillis’ sales team generated
$23M (8x ROI) across its client portfolio.
 IHGOA membership offer –Association member discount pricing for the DSS program
and value-added benefits will be provided to participating members. Additional benefits
include a sales toolkit for the front desk to help capture incoming inquiries and group
leads, a signed copy of the “Room to Grow” sales playbook, and access to Gillis articles,
online training, and sales tools through the Association’s Member Center.
 Gillis’ IHG ® experience – Gillis’ staff has extensive IHG-brand expertise. The Gillis sales
team is fully versed in Merlin, Meeting Broker, IHG RFP, and working with key account
directors. IHG hotels account for 25 percent of the hotels Gillis supports in its portfolio
(primarily Holiday Inn Express®, Holiday Inn® and Extended Stay brands).

Tammy Gillis, CEO, Gillis Sales, said: “IHG has been the fastest growing brand in the Gillis
portfolio for the past two years, and it is such a pleasure to work with IHG-brand hotel owners
to provide a much-needed service to help in their recovery. We are thrilled to build upon this
great relationship and look forward to continuing to help solve the ongoing staffing crisis
through this offer with IHGOA members.”

Kurt Furlong, partner at Genuine Hospitality and 2019 chair of the IHGOA, said: “With today’s
competitive employee environment, using a third-party sales company is becoming much more
of a necessity. Resources like these can help hotels stay focused on revenue and not be pulled into operations and other distractions. Additionally, with the high turnover rate all hotels are
facing right now, using an outside sales partner like Gillis helps us keep a steady eye on our
revenue goals without having to worry about gaps between hires.”

Nathan Polny, director, Partnerships and Member Programs at the IHGOA, said: “Gillis Sales
has been a part of the Allied Member program for several years now, and each year we have
seen the value of their program grow with our membership. Gillis’ business model has filled a
need on many levels for our members. We are excited to be able to offer this discount program
as another great membership benefit.”

About Gillis Sales
Gillis believes that sales is the lifeblood for all organizations. Its mission is to make sales
accessible and achievable to all hotel owners with a focus is on increasing sales revenue and
building both short-term and long-term business at our clients' properties. Its Dynamic Sales
Solution (DSS) is a full-service, turnkey virtual sales team. DSS is an active solution that flexes to
meet relevant needs and pursue emerging sales opportunities on a local, regional, and national
level. This approach allows hotels to sell like a full-service property without having to spend like
a full-service property. The company is a Choice Hotels qualified vendor, AAHOA member, and
IHG Owners Association Allied Member. Further information about Gillis can be found
at www.gillissales.com

About IHG Owners Association
The IHG Owners Association, originally established by Holiday Inn ® founder Kemmons Wilson in
1955, was the first association of its kind in the hotel industry. The global organization currently
represents the interests of more than 4,000 owners and operators of nearly 3,000 IHG ®
(InterContinental Hotels Group) properties around the world. The Association is a voice for its
members and plays an integral role in communicating with IHG leadership on issues related to
franchised hotel operations. The IHG family of brands includes Six Senses Hotels Resorts Spas,
Regent ® Hotels & Resorts, InterContinental ® Hotels & Resorts, Kimpton ® Hotels & Restaurants,
Hotel Indigo ® , Vignette™ Collection, EVEN ® Hotels, HUALUXE ® Hotels and Resorts, Crowne Plaza ® Hotels & Resorts, voco™, Holiday Inn ® Hotels & Resorts, Holiday Inn Express ® , Holiday Inn Club Vacations ® , avid™ hotels, Staybridge Suites ® , Atwell Suites™ and Candlewood Suites ® . For
additional information, visit www.owners.org.