BETHESDA, Md., Jan. 22, 2018 /PRNewswire/ — Element® Hotels, part of Marriott International, is refreshing its Bikes to Borrow program by proudly partnering with Priority Bicycles, a New York City-based company known for its high-quality, low maintenance bicycles. Custom Element Priority Bicycles will be available for guest use in all 25 Element Hotels across the U.S. beginning in February, free of charge, along with safety helmets. A natural partner, both Priority Bicycles and Element Hotels promote accessible wellness and fitness, and together, are making a healthy, balanced lifestyle more achievable for travelers.
“Our properties allow guests to continue to live well while they’re on the road, and our Bikes to Borrow program has always been a big part of that,” said Marlon Whyte, Senior Global Brand Director, Element Hotels. “Working with like-minded brands such as Priority Bicycles is very important to Element Hotels, and we’re excited to be able to offer guests a refresh to this amenity that helps them both stay fit and do their bit for the environment.”
Element Hotels’ custom-branded fleet is designed to offer a hassle-free experience for riders and hotel staff. The signature Element green-colored Priority Classic Plus NeverFlat features custom decals, an ultralight rustproof aluminum frame, grease-free belt drive in place of a standard chain, and a whole new feature – completely airless tires. The comfort-oriented, low maintenance design ensures the bicycles are always ready to ride for Element guests.
As a part of a suite of fitness facilities on site at Element Hotels, such as saline swimming pools and the brand’s state-of-the-art Motion Fitness Centers, this new collaboration will provide Element Hotels guests with an easy way to maintain their fitness regime while getting around their destination city, and to contribute to decreasing carbon emissions. It is a healthy way to bring about broader awareness of the changes they can make to their daily routine that can have a positive impact on the environment.
“Being away from home can disrupt healthy routines, so our team is excited to be a part of the Element Hotels experience that’s focused on making wellness accessible,” said David Weiner, founder and CEO of Priority Bicycles. “We’ve developed a custom model specifically for this partnership, the Classic Plus NeverFlat, that allows guests to get some exercise, explore the city while on vacation, or grab a quick relaxing ride between meetings.”
In celebration of the collaboration, notable NYC lifestyle and fitness blogger Christine Bibbo will be custom-curating a bike map for her home base, New York City. The map will provide guests with Christine’s favorite wellness spots that are bike-accessible, allowing them to explore the city in a healthy and sustainable way. Resident fitness gurus will also be curating localized maps for some of the other U.S. cities where Element Hotels are located, such as Seattle and Austin. The maps will be available for guests to download from the Element Hotels website to their mobile devices in an effort to reduce paper use, making it easy to navigate the route on the move. Christine’s map will be available here beginning in February.
“At the start of a New Year, there’s never been a better time to get out on your bike and experience all New York City has to offer in a healthy and sustainable way,” said Christine Bibbo. “I’m super excited to be curating the first of Element Hotels’ wellness bike routes, which will make it easy and fun for guests to stick to their health and fitness regime even while they’re on the road.”
Designed for today’s healthy, active traveler, Element Hotels are built to be green from the ground up. Signature amenities include saline swimming pools, electric vehicle charging stations and energy-efficient kitchens. Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide.
Marriott International embraces its global responsibility and unique opportunity to be a force for good, recently launching its 2025 Sustainability and Social Impact Goals. While integrating sustainability across its value chain and mitigating climate-related risk, the company is working to reduce environmental impacts, build and operate sustainable hotels and source responsibly. Guided by its sustainability and social impact platform, Serve 360: Doing Good in Every Direction, Marriott is committed to making a positive and sustainable impact wherever it does business.
For more information on Element® Hotels including reservations and locations, please visit www.elementhotels.com.
About Element Hotels
Element® Hotels, part of Marriott International, Inc., defies convention through its stylish and sustainable design. The brand’s longer stay comfort empowers guests to ‘Stay in their Element’through signature amenities including its complimentary healthy RISE breakfast and RELAX evening reception, saline swimming pools, spacious fitness centers, Bikes to Borrow program and electric vehicle charging stations. Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. Element is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. Visit www.ElementHotels.com or connect on Facebook and Instagram.
About Priority Bicycles
Priority Bicycles is an independent New York-based company dedicated to making cycling simple for recreational riders by designing bicycles that are easy to buy, easy to ride, and free of routine maintenance. Founded by industry veteran and former software CEO David Weiner, Priority offers bicycles and accessories for children and adults with a consumer-direct business model that allows the company to offer their products at a fraction of traditional retailers’ costs. Priority has expanded to global delivery, established fleet partnerships with premiere hotels and resorts, and been featured in top publications across the globe, including receiving Inc. Magazine’s “Best In Class” design award. For more information, visit prioritybicycles.com.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.