Hotel and resort in Bali turns to IDeaS to drive commercial performance and uncover new revenue

SINGAPORE – Oct. 11, 2023 – IDeaS, a SAS company, the world’s leading provider
of hotel revenue management software and services, today announced that iconic
Indonesian hotel-resort, Desa Potato Head, has adopted IDeaS G3 Revenue
Management System (RMS). Following a recent business expansion, this adoption
will refine its revenue management approach and deliver room-type optimisation.

Desa Potato Head recently expanded from a boutique property with 58 suite-only
units to a diverse accommodation offering of 225 units, including suites and studio-
style rooms. The rapid increase in room volume and variety presented significant
operational challenges while simultaneously opening up new avenues for revenue
for the hotel.

• Post-expansion business challenges: As Desa Potato Head expanded, the
property faced volatile market trends in the post-pandemic landscape and
recognised the need for a dynamic pricing structure across different room
types. Executing this was impossible while relying on time-consuming manual
updates and processes.

• The need for system flexibility: A significant appeal of IDeaS G3 RMS was
the system’s flexibility, offering a combination of pricing and inventory controls
that enables the property to choose from various pricing approaches. Given
its status as an independent entity and the recent introduction of studio
accommodations, it was essential for Desa Potato Head to adopt a system
capable of adapting to market trends and fluctuating demand in Bali.

Positive revenue gains: Since adopting the IDeaS G3 RMS, Desa Potato
Head has experienced significant revenue gains, marked by a noticeable shift
in Average Daily Rate (ADR) and room type occupancy, along with a surge in
Revenue Per Available Room (RevPAR). Additionally, the system’s reporting
tools provided more granular analytics, facilitating more accurate forecasting
essential for business and operational planning.

Chaya Kowal, director of revenue management for Desa Potato Head, said:
“IDeaS G3 RMS eliminates time-consuming and error-prone manual processes,
significantly enhancing our revenue strategy. The system offers unparalleled
efficiency, accuracy, and speed in pricing decisions within our organisation. We also
love its flexibility in combining pricing and inventory controls, allowing us to choose
different pricing approaches. Plus, the intuitiveness of the dashboard has made understanding business and demand analytics accessible to the management team,
supporting overall commercial performance.”

Jurgen Ortelee, managing director for APAC at IDeaS, said: “IDeaS is excited to
work with Desa Potato Head to elevate the property’s approach to revenue
management. As it scaled its operations, its team needed to refine their revenue
management strategies to maximise commercial outcomes. IDeaS G3 RMS, known
for its unmatched flexibility and precision, is tailor-made to help properties with
diverse room types drive revenue and boost commercial performance.”

About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services
provider. Combining industry knowledge with innovative data analytics technology, IDeaS
creates sophisticated yet simple ways to empower revenue leaders with precise, automated
decisions they can trust. With more than 30 years of expertise, IDeaS delivers revenue
science to more than 30,000 properties in 154 countries. Results delivered. Revenue
transformed. Discover greater profitability at ideas.com.

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