ROCKVILLE, Md.Jan. 22, 2018 /PRNewswire/ — The Ascend Hotel Collection, the world’s first and largest soft brand, reached a milestone by surpassing 200 properties open globally, with more than 50 in the pipeline. The upscale brand, franchised by Choice Hotels International Inc. (NYSE: CHH), one of the world’s largest hotel companies, finished 2017 with one of its best growth years opening 56 hotels internationally.

Found in popular destinations around the world, new Ascend Hotel Collection properties opened in key markets across the United States in 2017, including BrooklynCharlestonMauiMiami, and San Francisco.

“Travelers today are savvier and crave authentic experiences more than ever, resulting in a high demand for a soft brand in the upscale space and leading to the tremendous expansion for the Ascend brand. Our 250 properties open or under development worldwide further cements our position as the soft brand leader,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels.”

There were seven U.S. openings in December 2017, totaling 48 domestic properties added to the Collection for the year, including:

“A reason for our continued success and growth is that hoteliers are drawn to the unmatched value proposition of the Ascend brand. The brand provides the best of both worlds by letting franchisees keep their independence while having the support of a global hotel company, including industry-leading technology, robust distribution channels and an award-winning loyalty program, Choice Privileges,” said Mark Shalala, vice president, development, upscale brands, Choice Hotels. “We look forward to greater expansion in 2018 and providing both guests and owners with a product they love.”

For more information on Ascend hotel development opportunities, please visit to learn more.

Ascend Hotel Collection: let the destination reach you.
The Ascend Hotel Collection® is a global portfolio of unique, boutique and historic independent hotels and resorts and is part of Choice Hotels International, one of the world’s leading hotel companies. Recognized as the hotel industry’s first “soft brand” concept, the Ascend Hotel Collection has more than 200 properties open and operating worldwide, including in France, the United KingdomNorwaySwedenTurkeyAustraliaCanada, and the Caribbean region. Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm. For more information, visit

About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest hotel companies. With over 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe.  As of September 30, 2017, over 800 hotels were in our development pipeline. Our company’s Ascend Hotel Collection®, Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels® brands provide a spectrum of lodging choices to meet guests’ needs. With more than 33 million members, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join.  All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

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