NIAGARA FALLS, Ont. (December 19, 2017) – The Tourism Partnership of Niagara Board of Directors has appointed tourism industry veteran Anthony Annunziata as its president, following a nation-wide executive leadership search.
Annunziata, who has served as interim executive director of the not-for-profit Regional Tourism Organization since February, moves into the new role effective immediately.
“We received interest from many talented and capable tourism executives across the country, but Anthony gained our board’s confidence because of his incredible passion for growing tourism in Niagara and his understanding of what makes Niagara such a unique destination,” said Noel Buckley, Chair of the Tourism Partnership of Niagara Board of Directors and President and General Manager of the Scotiabank Convention Centre in Niagara Falls.
“Anthony has proven to us over the past 10 months that he has the experience, expertise and vision needed to continue to build on Niagara’s reputation as one of the world’s top tourism destinations and take our brand to an even higher level,” said Janice Thomson, a member of the Tourism Partnership of Niagara Board of Directors and President of Tourism Niagara-on-the-Lake.
A life-long resident of Niagara, Annunziata has more than 20 years experience in the tourism industry, serving in numerous senior leadership roles in marketing.
Prior to joining the Tourism Partnership of Niagara, he served as Vice President of Marketing for Canadian Niagara Hotels, Vice President of Marketing for Hilton Hotel and Suites in Niagara Falls and Executive Director of Marketing for Niagara Falls Casino Resort and Casino Niagara for nine years. In addition, he also headed the Buffalo and Fort Erie Public Bridge Authority as its Chairman for 10 years.
Annunziata has spearheaded an ongoing push by the Tourism Partnership of Niagara to share authentic Niagara experiences with travellers and potential visitors through paid and earned media initiatives, highlighted by this past summer’s “My Niagara” campaign.
“Millions of people are drawn to Niagara every year to see the Falls — which is a remarkable natural attraction — but the Niagara narrative and the attributes that define Niagara create experiences that visitors can share with friends and family and take those memories and experiences back home,” said Annunziata. “Niagara is one of the world’s truly unique destinations because of its incredible range of offerings, such as wineries, authentic dining experiences, live theatre, nightlife, shopping and fascinating heritage that define our communities.”
Annunziata said he and his team are gearing up for an exciting winter season packed with new marketing initiatives, activities and events that can only be experienced in “Our Niagara”.
About The Tourism Partnership of Niagara:
Tourism Partnership of Niagara (TPN) is a non-profit industry led organization funded by the Ontario Ministry of Tourism, Culture and Sport (MTCS). We are one of thirteen Regional Tourism Organizations in the Province of Ontario (RTO2). Our sub-regional partners Niagara Falls Tourism, Tourism Niagara-on-the-Lake, City of St. Catharines Department of Economic Development and Tourism, Twenty Valley Tourism Association and Niagara’s South Coast Tourism Association share our vision to become the #1 international tourism destination in North America. Tourism Partnership of Niagara will enhance and grow a highly competitive tourism region through visitor-centric strategies and by developing a compelling leisure destination brand that strengthens Niagara’s reputation as a world-renowned travel destination.
For more information, go to www.visitniagaracanada.com