ATLANTA, Ga., Jan. 24 – AAHOA continues to monitor the developments involving the
proposed merger by Choice Hotels International (“Choice Hotels”) of Wyndham Hotels &
Resorts (“Wyndham”), including a press release issued by Choice Hotels on Monday that
proposed a full slate of “independent, highly qualified individuals for election at the 2024
Annual Meeting of Wyndham Hotels & Resorts.” The Choice Hotels’ statement listed the
nomination of eight individuals, including an AAHOA Lifetime Member.

In addition, a piece published by Reuters on January 22, “Choice Hotels nominates board
directors in hostile Wyndham bid,” reported statements from several hospitality leaders in
support of the deal, along with a quote attributed to an AAHOA co-founder.

“While we respect opinions and viewpoints from every side of the issue, the individuals
nominated by Choice Hotels and quoted by Reuters do not speak for AAHOA, and they do not
represent AAHOA’s viewpoint,” said AAHOA President & CEO Laura Lee Blake. “AAHOA
remains highly concerned about the significant impact this proposed merger will have on
the industry, and we strive to always represent the best interests of our members.”

“In response to a recent survey, our AAHOA Members have raised the alarms that a hostile
takeover by Choice Hotels will limit competitiveness, dilute the merged brands in this
segment, and decrease the value offered to guests,” continued Blake. “AAHOA remains
resolute in highlighting these grave concerns of its hotelier Franchisee Members, since they
are the stakeholders who have the most at stake if a merger were to occur.”

With the news of a potential merger, AAHOA Members responded in record numbers to a
survey, and the results speak volumes:

Negative Impact on Their Businesses
● Nearly 80% of owner respondents with either a Choice Hotels or Wyndham property
stated that a merger will have a negative impact on their businesses.
Likeliness to Continue Being a Licensee
● Nearly 70% of owner respondents with either a Choice Hotels or Wyndham property
stated that it is unlikely, or very unlikely, they will consider being a licensee if the
Choice Hotels takeover occurs.

AAHOA Member-owners represent roughly two-thirds of all Wyndham and Choice franchise
hotels, with brands that are largely in the economy and mid-scale segments of the hotel

AAHOA is the largest hotel owners association in the world, with Member-owned properties
representing a significant part of the U.S. economy. AAHOA’s 20,000 members own 60% of
the hotels in the United States and are responsible for 1.7% of the nation’s GDP. More than
one million employees work at AAHOA Member-owned hotels, earning $47 billion annually,
and member-owned hotels support 4.2 million U.S. jobs across all sectors of the hospitality
industry. AAHOA’s mission is to advance and protect the business interests of hotel owners
through advocacy, industry leadership, professional development, member benefits, and
community engagement.

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