LAS VEGAS (April 13, 2018) – The iconic Caesars Palace Las Vegas has launched a new brand campaign with a fully integrated, sharable narrative video, sweepstakes and room package, showcasing how every guest who visits the reimagined resort is treated ‘Like a Caesar.’
The centerpiece of the campaign, the video showcases a character known as Caesar indulging in the resort’s world-class amenities, including the pool, nightlife, spa, dining, shopping and more. Building off the resort’s rich legacy of trailblazing innovation and opulent offerings in the center of the Las Vegas Strip, the film pays homage to the resort’s rich history while showcasing its distinctive experiences in an approachable and humorous way.
The ‘Like a Caesar’ campaign follows exciting developments at Caesars Palace. In 2017 the resort completed a full renovation of its Palace Tower, its largest tower, with stylishly designed guest rooms and suites. Earlier this year, the resort added to its culinary empire with the debut of the highly anticipated Gordon Ramsay’s HELL’S KITCHEN. Known for its Roman-inspired architecture, Caesars Palace is also home to superstar headliners at The Colosseum including Celine Dion, Rod Stewart and Elton John.
Created by i.d.e.a., a leading San Diego-based integrated marketing agency, the brand video uses the characterization of Caesar to showcase what a day in the life of any guest could look like. The video will be shared on YouTube and on various social media platforms beginning April 16, 2018.
Now through December 28, 2018, guests can live ‘Like a Caesar’ by indulging in a range of experiences and packages at Caesars Palace.
Ultimate Like a Caesar Package
- Two-night stay in recently renovated, luxurious Palace Tower villa
- Transportation to and from the airport
- Custom menu served in-villa for up to four guests
- Dinner for four at Restaurant Guy Savoy’s exclusive Krug Room
- Four Spa treatments at Qua Baths & Spa
- Table and bottle service for up to four guests at Omnia Nightclub
- Shopping credit at Forum Shops at Caesars
Rates start at $25,000 and package does not include tax, fees, or gratuity. To book, contact VIP Hospitality.
Like a Caesar Package
- Stay Like a Caesar with exclusive rates at Caesars Palace in the Augustus, Palace and Julius towers
- Dress Like a Caesar with $75 retail credit at the Appian Way Essential Store
- Dine Like a Caesar with breakfast for two at the award-winning Bacchanal buffet
- Play Like a Caesar with two cocktails at Vista Lounge or Alto Bar
To book, click here.
Dine Like a Caesar Package
- Exclusive rates at Caesars Palace in the Augustus, Palace and Julius towers
- Brunch for two at Caesars Palace’s award-winning Bacchanal buffet
Additional resort experiences include a chariot photo opportunity in the main lobby; a specialty Roman Cocktail offered at various beverage outlets; a prix-fixe menu at Rao’s, MR CHOW, Old Homestead and the award-winning Bacchanal Buffet; and themed ‘Like a Caesar’ pool programming in the summer months, including DJs and visits by Caesar and Cleopatra.
To book, click here.. For additional information on the campaign, visit www.likeacaesar.com. Share your Caesar moments on Facebook, Twitter and Instagram using the hashtag #LikeACaesar and tagging @CaesarsPalace.
World-renowned Las Vegas resort and a Top 10 “Best U.S. Casino” by USA TODAY 10BEST Readers’ Choice, Caesars Palace features 3,980 hotel guest rooms and suites, including the all-new Palace Tower featuring 10 new luxury villas, the 182-room Nobu Hotel Caesars Palace and Forbes Star Award-winning The Laurel Collection by Caesars Palace. The 85-acre resort offers diverse dining options from the award-winning Bacchanal Buffet, to celebrity chef-branded restaurants, including the newest additions Gordon Ramsay HELL’S KITCHEN and from Giada De Laurentiis, Pronto by Giada, as well as Bobby Flay’s Mesa Grill, one of Nobu Matsuhisa’s largest Nobu Restaurant and Lounge, Restaurant Guy Savoy and MR CHOW. The resort also features nearly 130,000 square feet of casino space, including a recently renovated race and sports book boasting the largest screen on the Strip at 138 ft., a five-acre Garden of the Gods Pool Oasis, the luxurious Qua Baths & Spa, COLOR Salon by celebrity hairstylist Michael Boychuck, five wedding chapels and gardens, and the new 75,000-square-foot OMNIA Nightclub with the top DJs such as Calvin Harris, Kaskade and Zedd. The 4,300-seat Colosseum, Billboard Magazine’s Venue of the Decade, spotlights world-class entertainers including Celine Dion, Elton John, Rod Stewart, Reba, Brooks & Dunn and Jerry Seinfeld. The Forum Shops at Caesars Palace showcases more than 160 boutiques and restaurants. For more information, please visit caesarspalace.com. Find Caesars Palace on Facebook and follow on Twitter and Instagram.