Glenn sits with Red Roof’s President Andy Alexander for a wide-ranging interview to discuss how the economy segment works, why consumers find it a valuable segment, the rise of ‘upscale economy,’ why Alexander thinks his company doesn’t need many brands, plus much more.
But first, Glenn and Anthony Bennett, Managing Director of redskystrategy.com, discuss hot marketing strategies for hotel chains, how technology is morphing hotel brand strategies and how Marriott is revamping its rewards program. Plus, more surprises.
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