Ben Rafter, the CEO of OLS Hotels & Resorts

Glenn speaks with Ben Rafter, the CEO of OLS Hotels & Resorts on the boutique hotel business, what guests really want, and how his background in the tech industry informs him to the future of the hotel business.

First, Glenn speaks with Jay Hubbs, SVP, eCommerce and Digital Marketing with Remington Hotels, and Holly Zoba, Owner of Influencer Sales Training, about the importance of digital marketing in the hotel business and share some of the big trends. They also discuss the upcoming HSMAI Digital Marketing Strategy Conference coming to NYC on January 23.

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