In this episode, we speak with Estella Hale, VP of Products, SHR, to examine the overall distribution landscape and learn how hoteliers can provide relevant content to potential guests. Plus, a look at how the past was about connecting hotels to channels, how the modern customer is upending that philosophy, and how to understand the moment of relevance where a buying decision is made.

Watch a special video version of this podcast here!

Visit: SHR Global to learn more