London, UK (November 7, 2018) – Generator, whose design-driven affordable luxury has disrupted hospitality across Europe and most recently the U.S. earlier this month, is continuing to break boundaries with the debut of GenFriends, a new mobile app that will revolutionize the travel industry. The app will offer exciting features such as exclusive deals and discounts on accommodation and F&B across all 14 Generator properties, room access capabilities, as well as a new social networking platform for like-minded guests to connect with while staying at Generator properties.
The groundbreaking app will meet the specific needs of both the solo traveler and group travelers. GenFriends can act as a convenient bookings app to help guests seamlessly plan their travels, as well as a global social network for those looking to discover a new city with fellow globetrotters. Since 2015, Generator saw a 17% increase in solo travelers across their properties, with its Berlin Mitte property reporting a dramatic 35% rise. In the past year, more than half of reservations were made by solo travelers at destinations such as Venice, Stockholm, Paris, and London. With this in mind, Generator created GenFriends, making solo travel easier and more exciting than ever.
Similar to other location-based mobile social apps, GenFriends offers a “swipe” feature to “match” with like-minded solo travelers. Guests traveling with friends or partners will also be able to “match” with groups of travelers with similar cultural interests or travel itineraries to explore the best a city has to offer. In addition, those looking to fully immerse themselves with the local culture will also be able to “match” with local residents, who can provide recommendations, offer personal tours, and more.
An adrenalizing blend of high design, low price points, and magnetic social environments, Generator has created destinations in 14 cities across Europe and the U.S., where locals blend with guests from around the world for a buzzing mix of ages, backgrounds, languages, and orientations. Known for designing environments appealing to solo travelers, Generator offers a variety of entertainment programming and community-oriented public spaces to help guests immerse themselves in a new city. Through GenFriends, the brand can offer more opportunities to personalize each travel experience through various modes of social networking.
“With the rise of mobile apps, social media, and solo travelers, GenFriends is an important new addition to the Generator brand. Providing the most immersive travel experiences and connecting guests in our social spaces have always been at the heart of what we do, and being able to utilize technology to further connect travelers is the natural next step in the rapidly changing hospitality market,” said Jason Rieff, CMO of Generator.
In addition to the social networking feature, guests will be able to browse exclusive deals, flash discounts, and activities, like special tours unique to each property hosted by Generator. By booking directly within GenFriends, travelers can take advantage of the best rates available at all Generator properties. By presenting the GenFriends app, guests can also receive 10% discounts at all on-property F&B outlets, including acclaimed restaurants and bars such as Hilma in Stockholm. Additional features in the future will include a “mobile key”, with which guests can access their rooms through their mobile device, access to music playlists in public spaces at each property, digital schedules for any on-property programming and events, and an in-app payment system.
Presenting a fresh perspective on world travel, the mobile app will provide opportunities for guests to connect with local residents and fellow travelers. Whether swapping unique travel stories, exploring the best Amsterdam coffee shops, visiting the famous Pusher Street in Copenhagen, or relaxing by the canals in Venice, GenFriends will give guests the opportunity to personalize their travel experience while making the most of their budget.
Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is one of Europe’s fastest-growing hospitality brands, located in the most central locations across Europe and U.S., including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, and Miami Beach.
Pioneers of affordable luxury and masters of the social experience, all properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire – from street facing or basement exhibition spaces to penthouse suites and rooftops. The successful concept begins with the award-winning interior design; continues with the locally inspired, carefully curated events and the extraordinary food and beverage offerings; concluding with the best night’s sleep in our bespoke beds in shared or private rooms.