Columbus, OH – December 3, 2019 – Red Roof® has announced that Dale Prout is joining the Franchise Development team as a Franchise Development Director. Serving the Northern California, Oregon, Washington, Idaho and Montana regions, Dale will facilitate the growth of the Red Roof Inn, Red Roof PLUS+ and HomeTowne Studios by Red Roof brands in these markets. He reports to Greg Aden, Western Region Consultant and Matt Hostetler, Senior Vice President Franchise Sales and Development.

“Red Roof is a dynamic company with high demand for the brand. My goals are to increase market share by showings owners that Red Roof can help grow their business while maintaining brand quality and receiving first-in-class support,” says Prout.

Prout comes to Red Roof from Choice Hotels International where he was responsible for the franchise sales of two hotel brands in California and Nevada, creating relationships with key strategic partners, hotel owners and hotel associations and managing the entire franchise sales process. Previously, at Wyndham Hotel Group, he significantly grew the franchise business in Northern California and Northern Nevada.

Prout received the Presidents Club Award in 2014 and 2015. President Club honors are bestowed on top sales professionals in their field.

About Red Roof®

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof’s portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® – a unique owner-operator experience establishing common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediRewards™, or for reservations, visit or call 800.RED.ROOF.

*Pet accommodations policy may vary at some Home Towne Studios by Red Roof locations.


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