Choice Hotels, one of the world’s largest hotel companies, signed an agreement with Cimarron Investments, LLC to develop a unique, new Clarion Hotel in downtown Columbia, Pa. The multiple-story, 60-room property is an adaptive reuse of the town’s historic potato chip factory, preserving much of its original structure.

Located at 12 North 2nd Street, the property was built in 1876 as a hardware store prior to becoming an umbrella factory and then the Becker Pretzel Bakeries – Potato Chip Division in 1940. Whether traveling for business or leisure, the Clarion Hotel at The Chip Factory is designed to offer guests a well-appointed, affordable accommodation, and rooms with breathtaking views of the Susquehanna River. The hotel will offer a full-service restaurant and bar with local craft beers, liquor and wine, and will also feature a rooftop bar area. The property also will have flexible meeting and event space, catering services, fitness facilities, a business center, and an on-site parking garage.

The new Clarion hotel is conveniently located in the heart of downtown Columbia, near the Susquehanna River, and is easily accessible to U.S. Routes 30, 83 and 283, making it an ideal destination for guests traveling to the area for conferences, events and tourist attractions. The property is also a short distance from popular leisure attractions, such as the American Music Theater, the National Watch and Clock Museum, the Turkey Hill Experience, as well as numerous art and antique destinations. Several large area-employers include GlaxoSmithKline, Donegal Insurance, The Hershey Company and Turkey Hill Dairies.

Choice Hotels teamed with Cimarron Investments, a Columbia-based real estate firm specializing in development, renovation and leasing, to develop the Clarion Hotel at The Chip Factory. Murphy Hospitality Management, which is owned by the same group as Cimarron Investments, will own and operate the hotel.