(AUSTIN, Texas, January 30, 2020) – Advantage Hotels, Inc. (AHI) is pleased to announce the addition of three new properties to its VistaRez Independent Collection; the franchise alternative for independent owners.
While only launched in October 2019, VistaRez Independent Collection with its full array of services for independent owners and operators, it has already captured the attention of the industry.
“Industry trends show an increasing number of hoteliers who have chosen to abandon their current brands,” explained Patrick Mullinix, CEO. “We have created a service and support structure for those owners who are taking back the control of their businesses.”
This acquisition adds 215 rooms to the growing portfolio of Advantage Hotels, Inc. The new properties are located in Tallahassee, Florida, Midland and Texarkana, Texas.
“We’re very excited for these new properties. Our customizable solutions fit a need for many hoteliers who are looking for a brand or brand benefits,” touted Mullinix. The parent company of VistaRez Independent Collection, Advantage Hotels, Inc., also offers franchises for the Vista and Select Inn brands.
Ms. Patel from Tallahassee explained her reasoning for joining, “We knew we wanted to stay independent and not deal with brand standards, but we needed help with reservations and marketing to be competitive in our market.”
VistaRez Independent Collection allows properties to benefit from customized, local, in-house marketing support, a superior reservation system, property management system and more under one roof.
Mullinix continued, “The technology age we’re in allows for hotel owners to operate without the needing a brand nametag on their business. With the right tools, any hotel can be successful. We’ve curated the best tools and services and made them available to any property.”
For information on VistaRez Independent Collection, visit VistaRezInd.com or call 512-422-5898.
About Advantage Hotels, Inc.
Advantage Hotels, Inc. (AHI) is a privately held company based in Austin, TX that franchises Vista and Select Inn – performance-driven brands featuring preferred hotel amenities, marketing and operations support, effective hospitality management services, and construction and décor options. Through custom individual franchising, AHI is creating meaningful change in the franchisor/franchise owner relationship within the hospitality industry. The company’s goal is to deliver an equitable franchise arrangement where the results are driven through uncompromising service for franchise owners and guests. For independent operators, AHI offers membership affiliation benefits for those looking for an alternative to the traditional hotel franchise arrangement. With VistaRez Independent Collection, properties have access to all the tools to be successful.